The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager reports to the Associate Director, Marketing Operations within the Office for External Education at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans.
This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute strategic marketing and communication initiatives in support a portfolio within Continuing Education both live and online programs. The Marketing team is a fast-paced, high-energy, and collaborative work environment that uses a holistic, multifaceted approach for marketing and communications activities. Integrated efforts include the utilization of a range of marketing strategies such as advertising (digital and print), email marketing, promotions, collateral (digital and print), strategic alliances, direct marketing, digital marketing, and social media.
This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.
Job responsibilities include:
Develop and execute integrated marketing plans to achieve enrollment targets for assigned programs within the portfolio. Own and drive end-to-end management and execution of assigned marketing projects.
Generate awareness and demand for HMS's continuing education programs through outreach campaigns targeted at health care professionals and course directors. Reach, engage and convert new relationships that lead to new opportunities and build upon HMS's Joint Accreditation status.
Align with the Marketing Coordinator for Continuing Education to ensure that they are successful in providing marketing support and consistency across the diverse portfolio of accredited courses directed by the hospital affiliates and HMS.
Help drive internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiences. Work closely with internal colleagues and manage outside vendors (designers, copywriters, agencies) to produce high-quality design and content
Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
Develop and maintain reports and plans that detail marketing strategies, timelines, budgets and performance
Provide regular program updates to stakeholders (leadership, marketing, education, and business development). Review campaign performance and adjust on an ongoing basis to improve ROI.
Manage execution and usage of marketing team's owned assets (website, database, and email marketing tool, project management system, etc.)
Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout. Ensure accuracy and consistency of program information across all communication channels
Assist team with program pricing strategy via market research and leadership input
This position is based in Boston, but the work may be done fully or primarily remote. Any remote work must be performed in a state in which Harvard is registered to do business (CA*, CT, MA, MD, ME, NH, NY, RI, and VT). Individual flexible and remote work options for this role will be discussed during the interview process. *Note: Harvard employees working in California must be exempt.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
College Background and minimum of 5 years experience in integrated marketing, digital, print and direct mail
Bachelor's Degree strongly preferred
Experience in creating and executing comprehensive marketing plans to achieve results
Ability to manage internal talent and external vendors/service providers to achieve goals
Hands-on experience with marketing channels and tools including digital media, CRM systems, social media, blogs, traditional advertising, SEO/SEM
Evidence of success in project management for complex projects, with a demonstrated ability to initiate and implement projects while working to deadlines on a variety of tasks and projects simultaneously
Experience with product/program launches and management
Experience in executing strategic plans, communication plans, quality controls, feedback mechanisms, and project schedules
Demonstrated understanding of branding and identity development
Proven record in producing usable reports on web analytics (including Google Analytics and Google AdWords), direct marketing, feedback surveys, social media metrics and marketing dashboards.
Ability to interpret analytics results, assess campaign effectiveness and adapt campaigns to achieve goals
Experience managing content within content management systems
Experience utilizing social media management tools
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.