Marketing Executive, UK Institutional - 8 month FTC
Schroders Investment Management
Location: London, United Kingdom
Type: Full Time
Internal Number: 15479641
Who we're looking for We are looking for a dynamic, self-motivated and driven Marketing Executive with experience of owning channel responsibilities and delivering integrated marketing campaigns. The successful candidate will need to demonstrate a specific interest in working in institutional marketing. They will have either an existing knowledge of institutional or an interest in understanding the nature of institutional clients, the client needs, sales process and decision-making factors in order to deliver a client-centric marketing approach to support the growth of the institutional business at Schroders.
About Schroders We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 5,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.
The base We moved into our new HQ in the City of London in 2018. We're close to our clients, in the heart of the UK's financial centre. And we have everything we need to work flexibly.
The team The UK Institutional Marketing Team is made of up of three marketing professionals with responsibilities for UK Institutional, Insurance, Real Estate, Ireland, Official Institutions and Israel. The team sits within the broader UK Marketing team and Central Marketing function in London. The ethos of the UK Institutional Marketing Team is client-centricity and integrating that into every aspect of our marketing activity. The team works in complete partnership with the sales and client teams of the Institutional businesses that we support and in collaboration with the Central Marketing function. The Schroders marketing function is made up of more than 90 people worldwide incorporating distribution marketing, events, brand, advertising, investment communications, digital, PR and internal communications.
What you'll do ??? Campaigns - Own assigned product and strategy-based campaigns to ensure the timely delivery of integrated plans that support the business priorities, utilising all mediums and available marketing tactics. Manage and structure campaigns in such a way so that success (or otherwise) can be assessed through the use of data. Work alongside colleagues, agencies, advertising and content teams to help plan and launch campaigns to clients and prospects within the UK Institutional client channels. ??? Events - Work seamlessly with the events team to ensure that the end to end client experience of in-person and virtual event activity is of the highest quality. Be responsible for the content strategy for each event, working closely with Distribution to ensure the event is client-centric in its content and delivery. Ensure events are structured and delivered to facilitate further client engagement. Be responsible for Schroders' presence and delivery at appropriate third party events, maximising our exposure, increasing brand recognition and providing marketing-generated leads to Distribution. ??? Materials - Be responsible for the idea generation, creation and delivery of marketing materials to support the activities of assigned institutional business channels. This includes (but not limited to) branded emails, brochures, flyers, newsletters, articles, advertising, presentations, videos, webcasts, websites. Be an advocate for sharing quality content with marketing colleagues and for seeking out new ideas from colleagues. ??? Analytics - Ensure that the success of all marketing activity can be assessed through the use of data and analytics. Be a champion for the benefits of digital engagement and the insights that can bring to client relationships. ??? Websites - Be responsible for the maintenance and updating of all website content associated with assigned channels. ??? Processes - Follow all internal and regulatory processes to ensure appropriate sign-off, including compliance approval of all content. Work in as efficient a manner as possible, identifying economies of scale and better working practices. Ensure all activity is effectively tracked from a budget perspective. Effectively leverage central marketing capability and best practice in the delivery of UK Institutional marketing activity and campaigns ??? Sustainability - Ensure that Sustainability, as a defining attribute of the Schroders brand is integrated in all of our activity.
The knowledge, experience and qualifications you need ??? Broad experience of working across integrated marketing disciplines ??? Experience of owning the implementation of marketing plans, deploying activities across the marketing mix and maximising the use of digital. ??? Events management experience from the content point of view (not event logistics). ??? Experience of working with sales teams and bringing the value of marketing to those sales teams. Experience of working with senior colleagues in an organisation. ??? Highly creative with experience in developing innovative marketing collateral and campaigns targeted at, and hitting, the identified audience, with evidence of success ??? Ability to look beyond "what was done before" ??? Excellent communications and stakeholder management skills ??? Impeccable attention to detail, problem-solver and creative thinker ??? A team player with a "team first" attitude and a collaborative working style ??? An ability to be flexible ??? Ability to communicate clearly and effectively both written and verbally ??? Excellent organisational skills with the ability to work to tight deadlines
The knowledge, experience and qualifications that will help ??? B2B industry marketing experience, particularly within financial services and/or asset management. Institutional client channel experience a plus ??? Knowledge of institutional client segments, drivers of client decision-making and an understanding of relevant investment strategies across client types ??? Previous experience of Salesforce CRM and Pardot platforms ??? Knowledge of Content Stack.
What you'll be like ??? Be able to hit the ground running ??? Be results and action orientated. Have an ability to own projects, be creative, think about all mechanisms of deployment and drive projects through to completion delivering clearly defined results. ??? Be comfortable to take considered risks. ??? Have an emphasis on personal responsibility for delivery and ownership of workload. ??? An ability to think creatively and innovatively and a desire for continuous improvement. ??? Excellent organisational skills with the ability to manage significant workloads across a number of different workstreams and deliver to deadlines, with acute attention to detail. ??? Excellent communication skills and an ability to engage with stakeholders at all levels of the organisation and in all forums - e.g. one to one, virtual meetings, face to face meetings. ??? An ability to be flexible and to identify and take advantage of tactical opportunities. ??? Ability to communicate clearly and effectively both written and verbally.
We're looking for the best, whoever they are Schroders is an equal opportunities employer. You're welcome here whatever your socio-economic background, race, sex, gender identity, sexual orientation, religious belief, age or disability.