JOB PURPOSE AND REPORTING STRUCTURE: Under the direction of the President & Executive Director, the Vice President, Marketing & Communications gives the best possible support for the organization through achieving ticket revenue goals and taking responsibility for the sales and marketing for the organization’s concerts and events. This includes product development and packaging, pricing, revenue forecasting, strategic development of subscription and single ticket sales campaigns and image/brand awareness campaigns. Includes strategic development and positioning of the Milwaukee Symphony Orchestra, its products and its brand through the combined resources of public relations and government affairs.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Oversee strategic marketing, communications, and brand management. Serve as key member of executive management team. The Vice President of Marketing and Communications will ensure that all organizational communications will accurately reflect the brand and standards of the institution.
With the artistic staff and President and Executive Director, develop seasonal product offerings, including:
Tracking sales and satisfaction data for use in product planning
Collecting P & L data and make recommendations based therein
Forecast ticket revenue, plan strategies to meet revenue targets:
Oversee subscription and single ticket sales campaigns, subscription renewal/retention, new acquisition, and repeat single ticket buyer
Manage and monitor the marketing expense and revenue budget
Plan pricing, packaging and offers for all Symphony series and events
Manage marketing and box office staff effectively to meet organization revenue and goals:
Utilize/train staff in direct marketing/sales, advertising, graphic design, customer service
With staff, create marketing and sales plans
Manage marketing committee to positively impact audience development goals:
Direct and recruit for sub-committees, including promotions, customer retention, database marketing, events and research
Oversee the communications staff and all aspects of the MSO’s internal and external communications including crisis and issues communications, public relations, media relations, social media, multi-media, thought leadership, and content partnerships
Act as resource to Board of Directors, staff, and volunteers in areas of marketing and sales:
Report at Board and Executive Committee Meetings
Serve on needed Board/volunteer committees
Present to various community groups when necessary
Guide, support, and develop the marketing, communications, and box office staff:
The Vice President will lead and collaborate with their department using the MSO guiding values
Other duties may be assigned
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
CONTACTS WITH OTHERS: This position has contact with various constituencies and stakeholders, including staff, musicians, board members, volunteers, and community partners.
EDUCATION AND/OR EXPERIENCE: This position requires a Bachelors’ Degree in Marketing or related discipline and a minimum of five years’ experience in sales, budgeting, and marketing in an arts or related environment; proven track record of success and upward progression in the area of sales, marketing and customer service.
SUPERVISORY RESPONSIBILITIES: This position supervises Director of Communications and Director of Marketing.
LANGUAGE SKILLS: Excellent verbal and written skills are necessary, including the ability to speak before a group.
REASONING ABILITY: Able to collect data and information, establish facts and draw valid conclusions; strong entrepreneurial and visionary drive.
CERTIFICATES OR LICENSES REQUIRED: None.
OTHER SKILLS AND ABILITIES: Proficient computer skills are necessary in the position; technical competencies related to customer service, sales, and marketing functions; ability to lead, mentor and motivate staff; high energy and contagious enthusiasm; knowledge of metro Milwaukee and MSO history; and an understanding of classical music is preferred.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
The Milwaukee Symphony Orchestra is among the finest orchestras in the nation. Since its inception in 1959, the MSO has found innovative ways to give music a home in the region, develop music appreciation and talent among area youth, and raise the national reputation of Milwaukee.
The MSO’s full-time professional musicians perform more than 135 classics, pops, family, education, and community concerts each season in venues throughout the state. A pioneer among American orchestras, the MSO has performed world and American premieres of works by John Adams, Roberto Sierra, Phillip Glass, Geoffrey Gordon, Marc Neikrug, and Matthias Pintscher, as well as garnered national recognition as the first American orchestra to offer live recordings on iTunes. Now in its 46th season, the orchestra’s nationally syndicated radio broadcast series, the longest consecutive-running series of any U.S. orchestra, is heard annually by more than two million listeners on 147 subscriber stations in 38 of the top 100 markets.
The MSO's standard of excellence extends beyond the concert hall and into the community, reaching more than 40,000 children and their families through its Arts in Community Educati...on (ACE) program, Youth and Teen concerts, Family Series, Meet the Music pre-concert talks, and Friday Evening Post-Concert Talkbacks. Celebrating its 28th year, the nationally-recognized ACE program integrates arts education across all subjects and disciplines, providing opportunities for students when budget cuts may eliminate arts programming. The program provides lesson plans and supporting materials, classroom visits from MSO musician ensembles and artists from local organizations, and an MSO concert tailored to each grade level. This season, more than 7,200 students and 500 teachers and faculty in 22 Southeastern Wisconsin schools will participate in ACE.