Assistant Athletics Director, Marketing and Fan Engagement
The University of Arizona
Location: Tucson, Arizona
The University of Arizona’s Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Assistant Athletics Director of Marketing and Fan Engagement. The successful candidate must be team-oriented, highly motivated, digital savvy, a self-starter and organized. This position reports to the Associate Athletic Director, External Relations and Revenue Generation. Candidates should expect to work evenings, weekends and some holidays based on sport competition schedules.
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 21-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit our website at: www.arizonawildcats.com.
Works with the Senior Leadership Team within Arizona Athletics (ICA) at all levels to ensure the production of high quality marketing campaigns, materials, and game presentation for all sports. Lead the development and execution of digital revenue generation strategies, including, but not limited to digital advertising, social media paid ads, e-mail, mobile app, website content, and SEO: Serve as the point person for marketing automation system. Oversee social media strategy and policy. Responsible for the creation and maintenance of ticket information and fan engagement web pages on the official athletics website (OAS). Develop reports to monitor return on investment (ROI) on digital advertising and marketing efforts. Develop strategy to fulfill Arizona Wildcats Sport Properties’ sponsor agreements as it relates to digital and social promotions. Assist in developing and achieving digital revenue and social media objectives with the Assistant Director, Digital Marketing. Work directly with all advertising partners to develop strategy for ad buys and trade agreements. In Conjunction with the Director of Fan Engagement and Game Presentation: Develop and implement marketing plans for all sports; review and evaluate plans after each season Maintain production schedule of promotional materials including posters, pocket schedules, advertisements for all sports. Work with the ticket sales and ticket operations departments to develop revenue and attendance generation strategies for all sports. Communicate regularly with head coaches (or an appointed staff member such as a Director of Operations. Develop and ensure execution of all game presentations for all “show” sports (football, volleyball, men’s and women’s basketball, gymnastics, softball, baseball). This includes ICA general philosophy and strategic approach towards game presentation. Communicate and coordinate at a high level with ICA and University of Arizona departments in relation to game presentation (Director of Athletics/senior level administration, facilities and event management, creative services, marching/pep band, UA marketing and brand management, cheer/mascots, HOC presentations). Serve as a liaison and consultant with outbound sales to develop and execute a strategy to maximize revenue and event experiences. Develop opportunities and manage gameday fan experiences fulfillment. Serve as the athletic departments liaison with Trademarks and licensing & Wildcat Sport properties (LIMG). Coordinate the following fan engagement initiatives as part of the ICA Strategic Plan: Development and execute an internal program with current ICA staff to serve as “secret shoppers” at ICA home football and men’s basketball games. This includes recruiting volunteers, identifying target areas for feedback, coordinating a reimbursement process with business office, collecting feedback, and providing reports to key game experience representatives Oversight of Director of Fan Engagement and Game Presentation & Assistant Director, Digital Marketing as well as 4 other marketing team members. Additional duties as assigned.
Five years of relevant work experience, including two years of supervisory experience
Experience with the following applications: Microsoft Word, Excel and PowerPoint
Must be available to work a flexible schedule including nights and weekends
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 20-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit the website at: www.arizonawildcats.com. Outstanding UA benefits include health, dental, and life insurance; paid vacation, sick leave, and holidays; tuition reduction for employee and qualified family; excellent retirement plans; access to campus cultural and recreational activities.