Position Summary

The Marketing Strategist in Residence Life establishes, oversees, coordinates, and implements the Office of Residence Life’s comprehensive communication plans for public relations and recruitment goals, image-setting, promotions, strategic initiatives, and operational objectives.

Essential Duties, Tasks and Responsibilities

• Serve as the primary resource and liaison for recruitment activities with Admissions.  Coordinates all visit days, tours, presentations, and communications to Admissions, the Student Enrollment Call Center, New Student Orientation, and the University’s Marketing & Communications areas
• Responsible for creating, implementing, and coordinating a 365-day retention marketing plan for on campus students, which will reach students, parents, and institutional partners. 
• Oversee all website and social media for entire department, including all editing and design, and in accordance with University standards
• Responsible for coordinating communications and promotions for entire department (including all residence halls), including various print/PDF pieces, all digital display content, messaging, and presentations.  Writes original copy, edits, and completes basic design for varying promotional pieces
• Provides customer service and public image training and support to all levels of Residence Life.  Gives public presentations and serves as a liaison to both internal and external stakeholders
• Represents Residence Life’s interests and coordinates major processes as a member of the Senior Leadership Team in Residence Life, including the coordination of move-in and all related processes      
• Other duties as assigned       

Knowledge, Skills or Abilities

• Excellent written and verbal communication skills. 
• Excellent customer service skills.
• Demonstrated leadership, organizational, and decision-making abilities. 
• Experience in desktop publishing and materials development.  
• Ability to work with diverse groups of people.

Salary
Full-time, Administrative staff position available.  Administrative Grade Level 355.  Salary is commensurate with education and experience. Full benefit package available.

Benefits

Bowling Green State University provides a comprehensive benefit program as part of a total compensation package.  This includes medical, prescription, dental, vision, health accounts (medical & dependent), life & disability insurance, retirement plans, employee assistance program and tuition fee waivers for employees and their eligible dependents as well as paid time off, holidays and parental leave.  For more information please visit Benefits-at-a-Glance.pdf (bgsu.edu)

Deadline to apply:  The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by ‘July 7, 2022.   

To Apply

For a complete job description & to apply for this position visit https://bgsu.hiretouch.com/ or contact the Office of Human Resources at (419) 372-8421. BGSU. AA/EEO/Disabilities/Veterans. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421.

Minimum Qualifications:

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field. Degree must be conferred at the time of application.

Experience Required

• 1-2 developing comprehensive communication plans or marketing approaches/campaigns
• 1-2 planning, developing, and implementing public information projects
• 1-2 developing and making oral presentations to groups
• 1-2 developing, writing, and producing informational material for mass distribution

Preferred experience

• Previous experience with web page development and creating social media campaigns is preferred