Sr Marketing Manager - Carlson Executive Education
University of Minnesota, Twin Cities
Location: Minneapolis, Minnesota
Salary: 59576.39 - 121359.32
Internal Number: 349049
The Senior Marketing Manager reports to the Managing Director, Marketing and Strategic Initiatives, and is responsible for creating content and implementing marketing campaigns for Executive Education programs. This position also contributes to other marketing projects as needed. The position works closely with Executive Education sales team, faculty, and external vendors. The salary range for this position is $78,000-$82,000.
Content Creation – 25%
Develop content road maps to support the customer journey across multiple product lines and segments as well as additional departmental initiatives
Write engaging, customer-centric copy for lead generation and nurturing across multiple channels, including web, email, social, course catalog, and other marketing collateral
Partner with faculty and customers to bring Executive Education programming to life through the creation of video and written content for use across channels
Design, develop and implement marketing content and programs to support the Executive Education brand.
Create and edit marketing content for various mediums and audiences.
Initiate and evaluate emerging technology strategies for marketing or branding initiatves.
Email and Social Campaign Management – 25%
Develop and execute customer-focused email campaigns supporting department, segment, and program strategies, including lead generation
Create and maintain automated workflows to nurture customers through the sales funnel
Create and execute engaging promoted and organic social campaigns, supporting department, segment, and program strategies to increase demand.
Manage the channel budget (paid social)
Analyze overall effectiveness of campaigns; recommend and execute tactics to achieve cost per lead and conversion goals.
Keep up to date on market changes, trends, and branding to ensure maximum engagement from Executive Education clientele and stakeholders.
Website Management – 20%
Write, edit, and maintain engaging web content that resonates with target audiences and maximizes SEO
Create and maintain a professional, polished, error-free user experience appropriate for an executive-level customer base
Update website and internal registration system with new course dates and other info as needed
Ensure compliance with brand standards. Consult with the Carlson School Marketing and Communication Services team as needed.
Google AdWords Campaign Development and Execution - 10%
Create and optimize Google AdWords campaigns
Recommend and execute bidding strategy
Manage the channel budget
Analyze overall effectiveness of campaigns; recommend and execute tactics to achieve cost per lead and conversion goals
Additional Marketing Projects – 10%
Manage student worker(s) Supervise and direct student workers, including hiring, training, delegating and evaluating.
Partner with marketing, business development and other Carlson School teams to create and execute additional initiatives, including customer journeys, customer events, joint programs etc
Track and analyze effectiveness of marketing initiatives, including A/B testing. Make recommendations as needed to maximize efficiency and effectiveness.
Manage stock of print materials and Carlson Executive Education swag
Perform other marketing-related duties as assigned.
** The employer reserves the right to change or assign other duties to this position **
BA in Marketing, Journalism or related field plus 6 years experience
Experience writing in a business setting for multiple channels, including web, email and social content
Familiarity with video content creation for web, email and social use
Experience with website management, including design and content management
Experience with Salesforce, Hubspot or other CRM
Solid working knowledge of current/evolving SEO practices and processes
Familiarity with Adobe Photoshop, Dreamweaver, various web editing tools
Detail oriented, with the ability to execute flawless content
5+ years writing content in a corporate setting for a mid-size or large company
Experience writing for B2B marketing initiatives
Knowledge of Drupal CMS
Knowledge of Salesforce and Salesforce Marketing Cloud
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.