At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking an Assistant Athletics Director for Marketing.
Application Review Date
The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process before July 21, 2022
The Assistant Athletics Director, Marketing position is responsible for the oversight of the Marketing unit, which is tasked with leading the efforts to maximize efforts in the areas of fan development, brand management and revenue generation. The focus is to drive revenue, enhance the gameday experience and to strengthen and grow the fan base. This position supervises operational staff, including students and volunteers, who provide comprehensive marketing, advertising, social media, fan experience, and public event support services.
Lead the development and execution of digital revenue generation strategies, including, but not limited to digital advertising, e-mail and text, mobile app, website content, and SEO campaigns.
Foster increased fan engagement/interaction resulting in an enhanced in-game experience.
Develop new strategies to build and enhance the fan base for football and men's basketball
Assist with the development of annual goals and metrics as well as processes to gather and analyze feedback to adjust tactics to fit market and fan base
Ensure that full season marketing plans are developed and they are being executed successfully and smoothly.
Provide leadership for the Marketing unit, determines unit goals and priorities, establishes vision and objectives, and sets unit assignments and responsibilities. Ensure Marketing unit is following department brand guidelines and the unit is following department strategic plan. Responsible for representing the Marketing unit at departmental meetings.
Ensures both Department and client needs are met through production of high quality events, and successful Marketing campaigns executed.
Manage the unit relationship with Learfield, our corporate sponsorship representatives, ensuring we comply with all contracted 'in-game activation' needs, sponsor social media posts and emails.
Leads short-term and long-range event planning for the entire unit and the assigned sports. Responsible for planning all events for assigned sport team(s), all department post-season championship events, and some special fan events. Consult with coaches/operations staff, Facilities, Events Management, Learfield Ticket Operations, and other Department units on all details regarding events and events planning.
Build marketing, advertising and promotional plans to promote attendance and atmosphere for events. Responsible for directing in-game promotional activities.
Provides comprehensive personnel administration including recruiting, hiring, training, evaluating and as required taking corrective action with subordinate supervisors and other relevant positions. Selects, trains, including developing training materials, evaluates, schedules and as required, takes corrective action with staff.
Manages or oversees all aspects of Marketing unit fiscal responsibilities, including creation of budget and adherence to budget. Various budgets include overall Marketing, Advertising, and Spirit Groups sub-budgets for individual sports, etc.
As the department's expert with regard to Marketing and Fan Experience, regularly provides guidance to leadership and other departmental units with regard to procedures and protocol.
Bachelor's Degree or equivalent training/experience.
5+ year of experience as a Marketing professional.
Ability to oversee multiple projects and quickly discern complex and competing interests.
Outstanding organizational, analytical, problem resolution and critical thinking skills.
Excellent written and interpersonal communication skills to establish and maintain good working relationships throughout the campus and with external constituencies.
Ability to work under tight deadlines and with quick timeframes to deliver outcomes towards goals and objectives through effective program/project planning, organization, and execution.
Previous management experience, including leading or directing a unit or department.
Knowledge of and experience using Microsoft Office, including Excel, Publisher, and Word.
Graphic design skills, including ability to proficiently use Adobe Photoshop.
Experience managing a department or unit budget and staying within budget constraints.
Knowledge of the athletics environment including relevant issues including ticket sales, merchandising, revenue generation, and/or direct appeals within an athletics department and/or higher education or a corporate environment.
Prior experience in college or professional sports in the area of marketing, promotions and/or fan experience
Prior managerial experience of professional staff
Working knowledge of the institution, its mission, vision, goals, achievements, policies, and infrastructure preferred.
Knowledge and understanding of applicable NCAA and Pac-12 Conference rules and regulations.
Salary & Benefits
Salary is commensurate with experience. Hiring range is up to $90,300. For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.
This is a career, 100% full-time, 40-hours per week appointment, eligible for full UC benefits.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.