ASSISTANT DIRECTOR OF MARKETING/GAME PRESENTATION AND FAN EXPERIENCE
University of Washington
Location: Seattle, Washington
Type: Full Time
Internal Number: 209408
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. With over 650 student-athletes competing throughout UW's 22 sports programs, the department of Intercollegiate Athletics is committed to a leading-edge student-athlete experience, and offering student-athletes the ability to compete for NCAA, IRA, and Pac-12 championships while working toward a degree from one of the world's leading public research universities.
The Assistant Director of Marketing / Game Presentation and Fan Experience is responsible for the game day production of University of Washington athletics events with an emphasis on providing unique and memorable experiences for fans in attendance, and creating a home field advantage for student-athletes. This position reports directly to the Assistant Athletic Director for Marketing, and operates in conjunction with the Assistant Director of Marketing and Assistant Director of Marketing and Fan Outreach.
Responsibilities include but are not limited to:
Game Presentation Develop and implement entertainment elements for UW home games and select team events. Develop programming including videoboard content, pyrotechnics and special effects, on-field/court recognitions, halftime shows, sponsor activations, in-game promotions and contests, and other entertainment elements. Plan and execute game scripts for assigned sports, which includes communicating game information and run-of-show for the UWTV crew, Band, Cheer and Dance, Mascots, PA Announcer, DJ, Stage Managers and Audio team. Book national anthem performers, halftime acts, and serve as point person for special recognitions such as senior day and team reunions. Collaborate with creative staff to ensure videoboard and in-game elements are visually and thematically consistent with departmental and campaign brand standards.
Fan Outreach and Revenue Generation Collaborate with the Assistant Director of Marketing and Fan Outreach to brainstorm and execute all sport theme days, paid fan experiences, sport-specific kids club events, etc. Assist in the execution of Marketing Outreach initiatives such as Dawg Pack Tailgates, Camper Reunions, Teacher Appreciation, etc. in conjunction with the Pac-12 Sales and Marketing Fan Outreach teams. Assist in the execution of Marketing Outreach revenue-generating initiatives on game day such as upgrades, experiences, mascot appearances, and others where applicable.
Staff Oversight and Mentorship Assist in the recruitment, hiring, and training of Marketing assistants and interns. Assist in scheduling weekly office hours and game shifts as needed, and providing supervision of assigned sports. Brainstorm and implement career development opportunities such as informational sessions with full-time department staff, or networking with area sports professionals.
Sponsorship Collaboration Collaborate and meet regularly with Husky Sports Properties to create and execute unique corporate partnership opportunities that add value for fans in attendance.
Compliance with the rules and regulations of the University, the NCAA, the Pac-12 Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.
Minimum Qualifications: Bachelor’s degree required in marketing, communications, public relations or a related field. A minimum of two years of combined professional experience in promotional marketing and event presentation is required. Must be proficient in Microsoft Office and Adobe Photoshop. The ideal candidate will be a highly motivated, creative self-starter with excellent written and verbal communication skills. A strong leader and mentor. This role will require a flexible schedule, including nights and weekends.
Desired Qualifications: Experience with Shoflo and Tagboard game presentation platforms is a plus but not required.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.