The American Animal Hospital Association (AAHA) simplifies the journey towards excellence for veterinary practices and hospitals by offering accreditation and many resources. What does that really mean? Pet parents who go to AAHA-accredited hospitals can be assured that their care teams are applying best-in-the-industry standards, every time they see Fluffy or Fido. The marketing team ensures that veterinarians and their teams utilize their member and accreditation benefits in order to do that, working with other teams to inform product/service development.
AAHA is seeking a Digital Marketing Specialist to manage social media, web content, paid advertising, and email marketing automation. The Specialist will also assist in supporting web content updates and SEO.
DUTIES AND RESPONSIBILITIES
Assist in developing and monitoring a digital strategy that enhances the association’s brand visibility, generates leads, and continually improves ROI
Coordinate with content producers in the content generation process and work with other members of the marketing team to ensure original, strategic content is being promoted to members, potential members, and pet owners
Assist in developing and optimizing the association’s website content strategy
Edit and add web content, graphics, messaging on a consistent basis independently
Identify AAHA’s audiences through digital brand personas and designate how to effectively communicate with each
Work with Marketing & Communications Specialist to write emails and develop distribution tactics (Marketing automation, A/B testing, segmented prospect lists)?
Social media: Create organic and paid campaigns?
Cross promotion: Identify internal and external outlets for promotions
Create and maintain a social media content calendar
Post regularly to and maintain high engagement on the association’s social media accounts
Keep up-to-date on digital marketing trends, evolving technologies, and applications
Perform other duties as assigned
KNOWLEDGE, SKILLS, AND ABILITIES
Excellent communication skills?
Highly driven and results-oriented?with ability to thrive in a fast-paced environment
Ability to manage multiple projects and meet deadlines on time?
Must have at least two years of experience managing corporate social accounts: HootSuite, Twitter, Facebook, LinkedIn, Instagram, TikTok, and YouTube
Experience working with a variety of marketing and business software including email, CMS, marketing automation, project management, approval software, Microsoft Office, etc.
Some knowledge of HTML and backend web editing using web content management software
Understanding of campaign tracking, ROI analysis and other marketing KPIs
Knowledge of advanced content management and scheduling systems
Knowledge of email marketing automation best practices and software platforms
Comfortability with managing the expectations of multiple stakeholders
Experience analyzing and implementing Google Analytics, Google AdWords, SEO, content marketing, social media advertising, and PPC tactics
Understanding of marketing concepts, creative and promotional processes, and optimal UX
Strong communication, interpersonal, and time management skills
Who we are
We are the American Animal Hospital Association (AAHA), a non-profit association. Our mission is to provide veterinary professionals with resources to deliver the best in companion animal care and effectively manage their business. AAHA is respected internationally for its dedication to medical quality standards, professional development, and quality education programs.?
Why work for us
Our team consists of industry experts and animal lovers dedicated to fulfilling our vision of leading the profession in providing the highest quality of care for companion animals by improving the standard of care.
We are fully committed to each of our team members' growth and development and offer competitive pay and benefits.
FLSA Status: Full-time, exempt
Hiring Range: $50,000-$60,000
Reportsto: Marketing manager
How to apply
If you are interested in joining our team, please submit your resume and cover letter to AAHA’s Director of Marketing, [email protected].
AAHA is an Equal Opportunity Employer committed to a diverse and inclusive workforce.
What we value
SIMPLICITY | We work smarter, not harder | We strive to simplify the journey towards excellence for veterinary practices through curiosity, creativity and removal of the unnecessary.
COLLABORATION | We before me | Our commitment to each other’s success through active collaboration and teams with diverse backgrounds, experiences, and expertise creates better solutions rooted in empathy.
INTEGRITY | Say what you’ll do, do what you say | We strive to be clear communicators and fulfill our promises to one another, intentionally building our foundation of trust and accountability.
Bachelor’s degree in marketing, business, or similar required
The American Animal Hospital Association was founded by seven leaders of the veterinary profession in 1933. From its inception, AAHA has focused on promoting high-quality standards for the rapidly evolving sector of small-animal private practice through accreditation and other initiatives. These standards were developed to raise the bar of veterinary excellence and have undergone numerous updates throughout the years, always reflecting current industry standards. AAHA is still the only organization to accredit companion animal veterinary hospitals. To become AAHA accredited, practices undergo regular, comprehensive onsite evaluations by AAHA veterinary experts who evaluate each practice on more than 900 standards of veterinary care. More than 4,500 practice teams (about 15% of veterinary practices in the United States and Canada) are AAHA accredited or pre-accredited.