Associate Director of Digital Fundraising & Marketing
Location: Medford, Massachusetts
Internal Number: 17527
The Tufts Annual Giving Team (TAG) is responsible for the strategy, design, and implementation of a comprehensive annual fundraising program, with an emphasis on leadership annual giving, class-based reunion fundraising, and volunteer-driven fundraising to drive up donor counts.
TAG is forming a new Annual Fund Marketing (AFM) team that will streamline and improve existing annual fund marketing efforts. The AFM team works collaboratively across the university to create communications tailored to our constituents and designed to inspire annual fund support. The team strives for continuous improvement and leverages data to inform growth strategies, predict and respond to trends, and test new ideas.
The AFM team will assist the larger TAG team fulfill its mission. TAG provides strategic direction for annual giving university-wide, across 8 school or unit-based annual fund programs run independently across the division. Together, these programs raise over $20M towards annual fund achievement at Tufts. To support these efforts, TAG provides some central services including strategic direction and support, execution of university-wide marketing efforts, management of university-wide giving initiatives, developing analyses and reporting tools, providing industry best-practices and benchmarking support and ensuring that as much of the programmatic work as possible is uniform across the University. TAG also manages a robust university-wide annual fund volunteer leadership structure for the upcoming campaign, to reinforce Tufts’ philosophy that annual fund gifts of any size are vital to the success of the university.
TAG is also responsible for the Tufts Fund for Arts, Sciences, and Engineering. The fund is critical to the successful operation of the arts, sciences and engineering programs at Tufts University as it currently raises more than $11 million dollars annually, with nearly 80% of that toward unrestricted budget-relieving purposes. Tufts Fund gifts support financial aid, faculty, and student activities. Additionally, the Tufts Fund staff has a significant impact in strengthening the alumni giving participation rate, one of the statistics used by U.S. News & World Report when determining college rankings. The Tufts Fund is a critical entry point for young alumni participation, setting the stage for long term philanthropy at Tufts, and is a resource for identifying future major gift prospects.
What You'll Do
The Associate Director will be an important member of a newly formed marketing team focused on implementing centralized, cross-university annual giving marketing strategy.
The associate director will help plan and implement multi-channel annual marketing campaigns for all of Tufts’ annual giving programs. These campaigns will include all or some of the following channels: Email, direct mail, phone, crowdfunding, P2P texting, giving days, social media and digital advertising. They will ensure best practices are developed and deployed while also ensuring that marketing efforts test new and existing strategies. The assoc./asst. director will also work with the AFM team to ensure all campaigns are tracked, analyzed and learning outcomes are recorded and communicated to the broader UA division.
They will also assist the AFM team with leading a strategic management cycle for annual giving based marketing. This cycle ensures alignment between UA and school/unit-specific goals, audience and constituent messaging, and marketing strategy and implementation. Robust data analysis will be used to inform changes to both high-level and tactical strategy.
They will also be integral to the development and deployment of strategies that seek to unite our direct marketing and digital solicitation eco-system. They will work cross-functionally on projects aimed at providing a seamless experience between our digital and direct solicitation programs.
The associate director will also participate in Tufts University Advancement events and programming as needed or appropriate. He/she/they will take on additional projects as appropriate and needed.
What We're Looking For
Knowledge and experience typically acquired by:
1. Years of related experience required: 5+ years relevant experience in higher education/non-profit fundraising or equivalent experience in for-profit marketing, sales, or related fields. 2. Required education: Bachelor’s Degree, or equivalent combination of education, training, and experience. 3. Special licenses required: 4. Required computer/technical skills: Direct marketing expertise, database management experience, Microsoft Office 5. Other (Describe – i.e., lifting, domestic/foreign travel, foreign language): • Strong written and verbal communication skills are required. Candidate must be comfortable presenting in front of groups. • Must be articulate, personable, well organized and able to handle multiple projects concurrently. Additional Preferred Experience, Education, etc. (Consider preferred qualifications including additional education, experience, or other job related skills.) • Previous work with a crowdfunding platform is a plus. • Previous experience using Salesforce Marketing Cloud or similar is preferred. • Social media marketing • Experience managing vendor relationships and working with variable content marketing. • Project management An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Tufts is a leader in American higher education, distinctive for its success as a moderately sized university that excels at research and providing students with a personal experience. Our unique combination of research and liberal arts attracts students, faculty and staff who thrive in our environment of curiosity, creativity and engagement.