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What will I be doing in this role?
As a member of the Service Line Marketing team, the Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans.
Department-Specific Duties and Responsibilities include but are not limited to:
Develops a complex marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision to produce a return on investment (ROI) for designated service lines.
Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Provides guidance for and/or resolves complex problems or conflicts.
Initiates and directs the annual marketing planning for designated service lines by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
In coordination with the Marketing and Communications Directors and VP, guides development and placement of internal communications, research, web content, collateral, advertising, PR, and call center initiatives related to designated service lines.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
Clinical service line marketing subject matter expert and resource for others.
Bachelor's degree in Marketing, Communications, Business, or a related field is required.
Eight (8) years of progressive marketing experience at a large, complex hospital is required. Experience at an academic medical center is preferred.
Experience/Skills we are seeking:
Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously
Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis
Ability to identify problems and resourcefulness to resolve them independently using your own initiative
Ability to multi-task within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner
Excellent verbal and written communication skills
Ability to interact effectively with staff members at all levels of the organization as well as with external partners
Must be highly organized, patient, persistent and require minimal supervision in executing assigned tasks
Working Title:Associate Director, Marketing Department:Service Line Marketing Business Entity:Corporate Services Job Category:,Marketing/Communications,Marketing/Communications Job Specialty:Marketing Position Type:Full-time Shift Length:8 hour shift Shift Type:Day
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opport...unities for translational and clinical research and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major teaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.