Position Summary: Multi-Channel Marketing Specialist
Responsible for implementing and coordinating multi-channel personalization and dynamic content delivery. This position will be hands on in Marketo and identify, tag and place all assets for multi-channel, dynamic delivery -- email, social, and online paid advertising -- onto the appropriate platforms.
The primary responsibilities will be to support execution of all marketo campaigns and segmentation strategies in addition to reporting and analytics.
Responsibilities and Duties:
Implement and coordinate the strategy for multi-channel personalization and dynamic content
Deliver scorecards and metrics for channel performance with a keen eye on highlighting specific trends/insights
Identify, modify, tag and place all assets for multi-channel, dynamic delivery onto the appropriate platforms
Assist with development of service line campaigns and marketing assets such as landing pages, forms, emails and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites
Catalog assets, including copy and images, into a searchable database
Perform a content audit, identify gaps and prioritize new asset creation
Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
Create new content where needed for purposes of email marketing
Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenetâ��s MARS (Marketing Advertising Review System) guidelines
Assist with editing and QA of copy
Assist with image selection, resizing, cropping and optimization for each delivery channel
Recommend more efficient ways to delivery multi-channel, personalized consumer experiences and apply best practices efficiently across all campaigns by leveraging the capabilities of the Marketo and Sitefinity platforms including: global application, tokens, snippets, each platformâ��s dynamic capabilities, and artificial intelligence
Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient â�� taking advantage of existing tools and technology at hand
Proactively ensure all our digital communications (email, direct mail, SMS, etc.) maintain the highest standards of quality, ethics and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR
Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties
Innovate on and expand our existing marketing automation programs and technology stack with more sophisticated journeys, optimized solutions and new features
Assist department leaders with presentations and ad hoc requests
Support both consumer and b2b tactics
Bachelorâ��s Degree, 2+ years marketing experience ideally in marketing, media or related
Experience using dynamic content to deliver multi-channel, personalized experiences
Experience with CRM, Marketing Automation(Preferably Marketo), web and social platforms
Solid understanding of the marketing funnel and how assets should be modified to optimize them for each funnel stage and delivery platform
Experience tagging assets for dynamic delivery
Strong understanding of image optimization for each delivery channel
Prefer experience creating efficient solutions for managing assets used across multiple brands
Excellent organization, project management and communication skills
Excellent oral and written communication skills including superior editing, proofreading and presentation skills
Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
Primary Location: Dallas, Texas
Facility: Tenet Headquarters
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.