The Marketing Specialist is responsible for the development and implementation of marketing campaigns tailored to specific segments, programs, products, and events to achieve targeted goals. Key to the success of this position is the ability to implement promotional plans for several internal clients based on analysis of the product goals, audience, budget and competitive data.
Essential Job Duties or Tasks:
Serves as dedicated marketing contact for assigned ACE product portfolios.
Implements marketing campaigns and promotions to support assigned portfolios.
Reviews and edits existing and new promotional assets for marketing effectiveness.
Schedules email campaigns with the support of the Marketing Coordinator, and develops email testing and segmentation when appropriate.
Determines and pulls targeted mailing lists from CRM database.
Writes and/or edits copy for product positioning, website, and campaign assets.
Analyzes product goals, audience, marketing, conversions (e.g. registrations, downloads, etc.), and competitive data in developing marketing plans and tactics.
Utilizes campaign parameters to track marketing effectiveness.
Works closely with ACE colleagues to gain full understanding of offerings to be promoted and recommends marketing strategy.
Works with the in-house Creative Content team in the development of marketing collateral.
Pushes forward and is mindful of organizational priorities while executing campaigns and new processes.
Maintains a thorough knowledge of ACE’s marketing capabilities and best practices in the field.
Works with Marketing Coordinator to produce marketing reports.
Monitors marketing budget and portfolio marketing budgets.
Other duties as assigned.
Education/Experience/Specialized Knowledge and Competency Requirements:
Bachelor’s degree in communications, marketing, business or similar area, with a minimum of three to five years of work experience in the field.
Experience with email marketing systems, preferably ClickDimensions.
CRM and/or AMS experience, preferably Microsoft Dynamics 365.
Excellent writing skills.
Strong analytical, time management, and tactical planning skills, with the ability to multitask.
Strong interpersonal skills, good judgment, and ability to communicate effectively with a diverse range of individuals.
General understanding of the principles of marketing; experience with email and social media marketing.
Experience with data analytics and Google Analytics.
Experience with Hootsuite or another social media management platform.
Ability to build relationships and credibility, and use influence, to serve as trusted advisor.
Marketing automation experience, including email automation.
Substantive experience at an association, nonprofit, or in higher education.
A resume and cover letter are required for consideration. Applicants may submit an optional portfolio. This position is eligible for a fully remote, hybrid, or in-person schedule.
All ACE employees must be fully vaccinated against COVID-19 prior to their start date. The American Council on Education will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or religious belief.
The American Council on Education is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, political affiliation, disability, matriculation, familial status, genetic information, source of income, place of residence or business, status as a victim of an intra-family offense, credit information, protected veteran status, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking.
ACE is the nation’s most visible and influential higher education association. We represent the presidents of U.S. accredited, degree-granting institutions, which include two- and four-year colleges, private and public universities, and nonprofit and for-profit entities. Our strength lies in our loyal and diverse base of more than 1,800 member institutions, 75 percent of which have been with ACE for over 10 years. That loyalty stands as a testament to the value derived from membership. We convene representatives from all sectors to collectively tackle the toughest higher education challenges, with a focus on improving access and preparing every student to succeed.