We are looking for a talented, passionate, and experienced marketing professional to develop and direct the implementation of all marketing and community engagement strategies for the organization, its programs, and activities. This role is a combination of high-level strategy and doing the work to make it happen. Candidates must be able to work 40 hours per week both in office as well as at events and performances. The Director of Marketing & Community Engagement reports to the Chief Operating Officer while providing ongoing and regular support to the chairs of music, dance, and early childhood.

Responsibilities

Organizational Branding

• Lead strategic marketing initiatives and campaigns to heighten OCMD’s institutional identity and promote awareness and recognition of the organization to a broad and diverse constituency
• Evolve and grow our structured and multifaceted institutional marketing plan to boost engagement and foster a deeper sense of community with faculty, staff, students, and families

Media

• Oversee and manage timely delivery of compelling, high-quality digital and print programmatic marketing campaigns including internal and public-facing websites, emails, lobby monitors, monument sign, social media channels, flyers, brochures, and other collateral ensuring each property is user-friendly, brand compliant, accurate in content, and effectively conveys the appropriate marketing messages
• Lead the charge in bringing the day-to-day OCMD student experience to life on social media, growing our social communities, elevating our content approach, optimizing paid ads, and engaging with social channel users

Metrics

• Work in conjunction with program chairs to establish and achieve established annual earned revenue, student attraction, enrollment, and retention goals for all programs; analyze student demographics and enrollment trends to determine advertising, promotion, and pricing strategies, in collaboration with appropriate staff
• Develop and share bimonthly reports outlining metrics on the progress and success of campaigns

Communication

• Lead, strategize, and monitor communications with key stakeholders, including students, faculty, families, donor, support group, and strategic partners
• Provide direction and supervise marketing staff
• Manage the school’s relationships with all third-party media and PR vendors including consultants, photographers, videographers, advertising, and printers

Salary

Non-profit salary commensurate with experience.

Hours Per Week

40 hours

Position Type

Full-time employment with access to a 403(b) retirement savings plan and health plan

Preferred Qualifications and Skills

• Bachelor's degree, preferably in a field related to marketing or communications
• 3-5 years of mid- to senior-level experience creating and implementing communication and marketing strategies, preferably in arts and culture
• A successful track record of identifying and generating forward-thinking and compelling content for distribution across a host of channels using quantitative metrics to reach campaign goals
• Technical expertise and experience in website development and SEO best practices
• Keen eye for graphics, publication design, photography, and video
• Familiarity with current software and technologies including Adobe Creative Suite, Canva, Asana, Squarespace, Square, Mailchimp, Google Suite products and Google Analytics
• Passionate performing arts consumer and advocate
• Strong organizational and interpersonal skills and an ability to multi-task and work cooperatively with others