The Office of the Vice Provost for Advances in Learning seeks a creative, enthusiastic, innovative, and highly motivated individual to join the team as Digital Marketing Coordinator. Reporting to the Senior Manager, Digital Marketing and Communications of the Office of the Vice Provost for Advances in Learning the Digital Marketing Coordinator facilitates digital communications and web efforts for online courses in the HarvardX and Harvard Online portfolios.
The Digital Marketing Coordinator is responsible for supporting the digital presence of all online courses at Harvard, including updating the Harvard Online website and communicating with web developers for site upgrades and optimizations. The Coordinator will make SEO recommendations for courses and monitor analytics for the Harvard Online website as well as other websites where HarvardX and Harvard Online courses appear, such as Harvard's Professional and Lifelong Learning Portal, the VPAL website, and Harvard pages on the edX website. The Digital Marketing Coordinator is also responsible for executing on strategies that integrate best practices in email marketing, social media marketing, and paid advertising, and is responsible for monitoring and responding to learner communications through these channels.
Duties and Responsibilities
Maintain the Harvard Online website, uploading and reviewing courses and content. Track and analyze website analytics and coordinate with website developers for edits and optimizations
Craft and publish course pages on various websites, including Harvard Professional and Lifelong Learning, VPAL, and edX
Assist with research and make SEO recommendations for new course titles and descriptions
Create, deploy, and analyze emails for HarvardX and Harvard Online
Craft, deploy, and analyze social media posts from Harvard Online accounts including Facebook, LinkedIn, and Twitter
Monitor learner responses and questions through social media and email; implement learner response process review sales and marketing reports through CRM platform and adjust marketing efforts accordingly
This position supports and assists other members of the marketing team and organization as needed. Must be able to simultaneously manage multiple projects with short deadlines.
As part of the interview process for this role, finalists may be required to complete a brief assignment.
Your cover letter and resume should be submitted as a combined SINGLE DOCUMENT under the resume tab. VPAL is not able to provide visa sponsorship for this position.
Individual flexible work options for this role, including hybrid, will be discussed during the interview process. All work must be performed in a state where Harvard is registered to do business (CT, MA, MD, ME, NH, NY, RI, VT).
PLEASE NOTE: The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found on the University's
Minimum of 5 years of relevant work experience or a combination of education beyond high school and at least 2 years of professional experience
Bachelor's degree preferred.
Experience in marketing and communications, specializing in digital and social media marketing.
Knowledge and familiarity with all forms of existing and emerging advertising and communications opportunities across web, email, and social media platforms
Experience with social media marketing, including analysis of analytics
Knowledge of HTML
Experience with Drupal or similar web content management systems to create, edit, and optimize web marketing and product content
Experience with Google Analytics and Google Tag Manager
Experience using marketing automation software to nurture prospects through the marketing funnel from initial interest to enrollment, such as Klaviyo or Hubspot
Strong writing, editing, and proofreading skills and knowledge of online content strategy and creation, and/or experience with SEO
The successful candidate must have a demonstrated ability to manage multiple tasks simultaneously, be highly organized, demonstrate strong initiative, and ability to collaborate in a fast-paced work setting
Experience working in higher education is preferred
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.