Assistant/Associate Athletic Director, Marketing and Community Relations
The University of Montana
Location: Missoula, Montana
Required Education: 4 Year Degree
4 Year Degree
-Manage and lead full-time, part-time and intern team members in the development and implementation of individual sport marketing plans designed to increase attendance, drive ticket sales revenue, and improve overall game presentation.
-Develop a comprehensive marketing plan integrating traditional and nontraditional media
-Collaborate with the ticket office to effectively utilize marketing resources to reach ticket sales revenue goals in all areas.
-Develop a master calendar of ticketing, including ticket design/functionality, ticketing website development, season ticket holder renewal process, student on-sale promotions, rules/regulations/procedures, and customer facing aspects of ticketing.
-Develop a comprehensive plan and calendar to effectively communicate (emails, social media, phone blasts, fan guides, other written communication) with season ticket holders for all sports
-Partner with other Athletic department and non-Athletic department units to effectively market Grizzly Sports and communicate with key stakeholder including, but not limited to, Athletics Ticketing, Licensing, Communications, Grizzly Scholarship Association, UMAA, ASUM and University Relations
-Collaborate with Grizzly Sports Properties to help facilitate incremental corporate sales while also "protecting" the integrity of the unique Grizzly collegiate brand
-Oversee the game-day sponsor fulfillment: game-day promotion, on-court/field promotions, game-day messaging of sponsorships and promotions (PA, video boards, event marketing staff, etc.)
-Oversee the operation and maintenance of athletic homepage in conjunction with Athletic communications department: gogriz.com
-Develop and lead the execution of a forward thinking and strategic social media plan that includes short term and long-term goals.
-Collaborate with Grizzly Academic Advising to promote and document all student-athlete community service aspects of Grizzly Athletic -Monitor and fill all donation requests on behalf of Grizzly Athletics
-Develop and implement the annual marketing budget
-Through collaboration with the external operations team, lead the creative vision for the department, including overseeing the video content ideation and production team
-Oversee and manage various committees in the department, including but not limited to the Griz Fan Advisory Board and the Athletics Diversity & Inclusion Committee
-Represent Grizzly Athletics on various campus committees Serve as the community relations liaison, responsible for developing and managing outreach and public relations programs. (ex: Read with the Griz, WE ARE Mentorship program, Monte’s Kids Club.)
-Responsible for management of the Griz brand, including but not limited to monitoring and approving quality of content produced and products purchased. Collaborate with Licensing Director on campus to ensure licensed vendors are used and Griz marks are used appropriately.
-Perform other related duties as assigned by Athletic Director and Sr. Associate Athletics Director for External Operations
Athletic Department employees and those University employees outside the Athletic Department with NCAA rules compliance responsibilities are subject at all times to NCAA Bylaws 10.1 and 11.1 regarding ethical conduct and the responsibility to positively contribute to a campus culture of NCAA rules compliance. Failure to conduct oneself as such will result in disciplinary or corrective action up to and including immediate discharge.
ADA/EOE/AA/Veteran's Preference Employer
Bachelor’s degree in a related field and seven (7) years of college athletics/marketing experience or an equivalent combination of education and experience
Effective communications skills (written and oral)
Ability to establish and maintain relationships with a diverse group of constituents
Must be able to work under deadlines
Knowledge of internet and social media technologies
Demonstrated record of possessing a high degree of integrity and commitment to men and women’s athletics and to the values of inclusivity and diversity
Ability to demonstrate good judgment and respond quickly and professionally under pressure and in a very open and public environment
The University of Montana is a unit of the Montana University System with a student enrollment of 9,000 and 600 full-time faculty members. It is located in Missoula, a culturally vibrant community of 63,000, surrounded by mountain grandeur. The University of Montana offers high quality undergraduate and graduate education in the arts and sciences, and the University’s nine professional schools prepare students for careers in social work, pharmacy, physical therapy, journalism, law, business, education, forestry and fine arts.The Department of Intercollegiate Athletics offers varsity competition in 15 sports at the Division I level and Football Championship Subdivision. UM is a member of the Big Sky Conference.