The American Chemical Society is looking for a Audience Marketing Manager who will be responsible for identifying new potential marketing strategies and tactics to support goals for the Early Career audience segment. They will also be responsible for developing and executing integrated marketing campaigns to meet audience goals, as well as drive awareness of ACS offerings that enhance the value of Membership.
The position is responsible for managing digital (e.g., social), email, and offline campaigns, while exploring new potential channels. This role will work with subject matter experts, channel managers, and external vendors to reach the target audience with accurate and targeted messaging.
Here’s what you’ll be doing:
Serve as the audience marketing expert for Early career members and prospects
Create and collaborate across the team to develop and implement strategic marketing plans to reach awareness, membership, and revenue targets
Collaborate with subject matter experts to inform copy creation and messaging
Build content marketing strategy to attract and nurture underrepresented audience segments, identifying ways to leverage existing society content to build interest and develop relationships
Write copy for social posts, blogs, email, ads, and other channels as needed
Collaborate with marketing channel team members. May select and manage work products of external vendors.
Use data to track and analyze the effectiveness of campaigns. Shares data-driven insights and makes adjustments and/or recommendations for current and future planning
Desired Skills and Experience:
Bachelor’s degree in Marketing, English, Communication, or another related field, or equivalent experience
Minimum of 1-3 years experience in project management or related work
Experience with project management tools; experience with Eloqua email/marketing automation platform or similar system, Google and/or Adobe CRM and Analytics, PowerPoint/multi-media presentation development skills
Experience using data and metrics to drive improvements and report on outcomes
Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast-paced environment to effectively meet deadlines
This position will be primarily based in the D.C. office. ACS offers hybrid work arrangement of three days per week working in the office and two days per week working remotely. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.
Founded in 1876 and chartered by the U.S. Congress, we are the world’s largest scientific society. Our mission is to advance the broader chemistry enterprise and its practitioners for the benefit of Earth and its people. Our vision is to improve people’s lives through the transforming power of chemistry.