The George Mason University, School of Business invites applications for the position of Marketing Specialist, Executive Development. The focus of this role is to utilize best practices in marketing and social media strategy to attract Executive Development program participants and clients, and to implement recruitment communication strategies to increase enrollment in Executive Development programs. This is a full-time classified staff position with full benefits.
George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
Mason is the most diverse public university in Virginia and 12th nationally, based on the U.S. News & World Report 2022 Best Colleges list. Washington, D.C. is ranked the 30th most racially and ethnically diverse city nationally amongst cities with a population of at least 300,000 people according to the U.S. News & World Report 2018 Diversity Ranking.
Marketing Specialist, Executive Development has responsibilities in the following areas:
Creation and distribution of email campaigns through SalesForce/Marketing Cloud system and other outreach efforts to increase interest from prospective participants;
Provide appropriate follow-up communication with prospective students regarding program inquiries;
Collaborate on marketing strategies to influence and increase inquiries and registrations;
Manage CRM process through initial inquiry to enrollment; and
Compile recruitment data and prepare reports.
Marketing and Communications
Collaborate on developing general department and program specific marketing strategies;
Execute program marketing plans, including digital advertising;
Liaison for Executive Development with School of Business Marketing department, including collaboration to promote programs to relevant communities and website maintenance;
Maintain LinkedIn pages, other social network sites for Executive Development;
Execute administrative tasks related to marketing and vendor management, such as procurement processes and tradeshow paperwork; and
Manage special marketing projects as assigned.
Develop content for Website and digital/social media, video, newsletters, magazines, and email communications;
Support both hardcopy and digital collateral creation and distribution;
Collaborate with and manage outside vendors (printers, graphic designers, advertising agencies etc.) to plan, build and distribute branded materials; and
Ensure brand alignment and consistency in all materials production.
Special Projects and Program Delivery Coordination
Managing and executing special projects and initiatives as assigned that support the strategic mission of the school;
Working with the Executive Development team to ensure accuracy, coordination, and prioritization of projects;
Working with the Executive Development team to support the preparation for programs; and
Working with the Executive Development team to ensure all programs, events and projects are executed with a high level of customer service.
Bachelor's degree in a related field or equivalent combination of relevant education and experience;
Demonstrated knowledge of digital marketing practices, and photo and video editing;
Demonstrated skills in the use of computers and computer software with working knowledge of all applications in Microsoft Office, electronic calendaring, e-mail, SalesForce and Marketing Cloud, graphic design software (such as Canva, Adobe creative suite, etc.), and virtual platforms (Zoom; Microsoft Teams, etc.);
Skill in interpersonal communication, organization, and time management;
Ability to work with multiple constituents;
Ability to problem solve and think quickly under changing circumstances;
Ability to work independently and to complete multiple tasks within tight deadlines;
Ability to quickly gain proficiency in web-based database platforms and applications;
Ability to work effectively as a key member of a dynamic, fast-paced, demanding environment with frequently changing priorities;
Ability to handle matters with discretion and maintain confidentiality in a highly visible office;
Ability to work independently;
Ability to work within cross-functional teams for collaboration;
Demonstrated digital marketing experience including web, social media (post writing & schedule planning), and digital/social media advertising; and
Experience in verbal and written communication, including proofreading and editing skills, copy writing experience and a command of the English language and grammar.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.