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Director of Digital Marketing / Senior Communications Manager
Working/Functional Title Director of Digital Marketing Position Summary The Director of Digital Marketing will help identify, lead and execute digital marketing efforts with a focus on inbound traffic to owned communications products that help University Communications achieve their strategic goals including undergraduate recruitment, driving academic and research reputation, and deepening connection with MSU. This position will have primary responsibility for day-to-day management of paid media supporting central university advertising and brand marketing and will bring digital marketing and paid media expertise to special campaigns and cross-channel media buys driving specific goals with key audiences. The director will optimize media buys to ensure maximum ef


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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