Overview The Digital Marketing Specialist serves as a dedicated resource to the Foundation’s Marketing and Communications team, focused on Event-related digital marketing project management, email marketing, social media work, website development, and digital content creation as part of the Digital Engagement team’s efforts to better engage donors. This position is responsible for fast-paced, digital initiatives that are scheduled and unscheduled, highly customized, and recurring marketing projects. The Digital Marketing Specialist serves as a tenacious project manager who creates and manages effective processes, builds relationships with partners, and executes strategic, branded, and compliant digital campaigns for UMF’s event-related activities supporting the Foundation’s fundraising objectives, as well as the cultivation and stewardship of donors.
Email marketing program management (50%): Manage email marketing work, including building, testing, and execution—ensuring branded, compliant, user-friendly, and timely output that aligns with industry trends.
Develop and oversee email processes including but not limited to deadline management, intake, prioritization, timing, communication, approval, and execution.
Create and oversee email applications, including but not limited to, coding, testing, troubleshooting, and developing and modifying specifications.
Assist with long-term email analysis and preparation of detailed design specifications for system integration and upgrades.
Use Salesforce Marketing Cloud and HTML to build, test, and send UMF email communications, some of which include photos, galleries, surveys, videos, or other interactive components.
Maintain an organized digital file system for all email assets.
Establish metrics and evaluate analytics to make recommendations for ongoing development, innovation, efficiencies, and enhancements based on results.
Project and Relationship management (20%): Manage digital marketing projects and tasks, while effectively collaborating with Foundation team, department, and campus to advance UMF’s mission.
Manage digital communication projects for Events including, but not limited to email marketing, website development, social media, video, and digital strategy
Oversee and execute email marketing calendar schedule management, content and asset management from partners, deadline enforcement, testing, review, and authorization processes.
Establish and manage relationships with partners to facilitate efficient and effective email and web execution, including day-to-day communications and trouble-shooting.
Adhere to UMF and U of M branding guidelines, working closely with UMF design and editorial services for copy and graphic elements in support of all digital marketing.
Work with Foundation, University, and subject matter experts to recommend ways to improve digital marketing results and workflow processes.
Website development (10%): Triage work related to UMF Event marketing and registration websites, which includes maintaining and updating sites, while partnering with others on the Digital Engagement team on broader website development needs.
Be a single point of contact for Events and work with team members on the Digital Engagement team on web development builds related to Events.
Employ Drupal web development knowledge to maintain and update UMF websites, adhering to best practices and web usability/accessibility standards, while incorporating current branding. All sites must be responsive and undergo browser testing.
Update and maintain HTML and CSS in CMS templates.
Social media marketing (10%): Support UMF social media community management and marketing plan.
Develop posts and content plans that support UMF Events.
Create content for a variety of social media channels, including videos, infographics, and photos.
Work with Event partners on content and project plans for event-related social media.
Video creation and editing (10%): Create and edit videos helping UMF and partner units across the U market fundraising events.
Develop engaging video concepts to support UMF fundraising initiatives and communications.
Use Adobe Premier or other editing software to edit existing video and self-shot video.
Adhere to UMF brand guidelines for video.
Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning environment (exhibit 100% of the time)
Continuous learning of diversity, equity and inclusion practices for oneself and team via training, podcasts, articles, etc.
Seek to explore and understand cultural differences and create a culture of belonging.
Develop and employ anti-racist practices and principles to accomplish work.
Advocate for employees of all ethnicities, genders, ages and backgrounds
Cultivate and develop inclusive and equitable working relationships with employees, colleagues, stakeholders, etc.
Bachelor’s degree in Communications, Journalism, Marketing, or a related field and at least two years of experience OR a combination of related education and work experience in the areas of application/web/systems development to equal at least six years.
Experience with mass email systems, such as SMC, Constant Contact, Mail Chimp, etc.
Experience with HTML coding, inline CSS (i.e. creating tables, links, etc.), and alt text.
Understanding and ability to create and use email data extensions.
Proficiency in building/deploying complex email campaigns, quality assurance, and reporting.
Experience with the Adobe Photoshop and Illustrator.
Demonstrated project management skills.
Demonstrated strong writing, communication, and proofing skills and self-drive in managing and executing marketing tasks.
Demonstrated strong graphic design, layout, typography, image manipulation, and color correction skills.
Proven record for problem solving and successful completion of complex projects.
Strong organizational skills, exemplary attention to detail, and the ability to multitask, prioritizing a high volume of projects at one time.
Ability to work with diverse departments across an organization.
Two years or more experience with email service provider SMC including ability to use
AMPscript, the SMC scripting language for messaging.
Experience with video editing software and process.
Demonstrated ability to work with responsive/fluid designed HTML templates.
Experience managing digital advertising campaigns, data analysis and audience segmentation.
Familiarity with using Litmus, Hootsuite, and other digital marketing tools.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.