Reporting to the Professor of Practice, the Associate Director of Marketing and Communications is responsible for providing leadership in the development and execution of a strategic and operational marketing and communication plan for the college. Working with senior leadership, faculty, staff, students, alumni and the health community, this position will lead the development of a branding strategy and manage the college's marketing and communications activities, including print, web, online and social media tools. Supervises assigned college communications related staff.
Advise the Dean and the Dean's Council on opportunities related to image, marketing, branding and communication.
Develop and manage key messaging in regular communications targeted to students, alumni, donors, and the broader health community.
Work closely with the college leaders to develop and inform communications strategies across the college to assure continuity of mission and message.
Write compelling and impactful speeches, presentations, and other communications for the Dean.
Under the direction of the Dean, develop and manage regular external communications to external stakeholders including Alumni, hospital and health system leaders and community leaders.
Develop and manage regular internal communications targeted to faculty, staff and students.
Build, manage and implement a robust digital marketing/social media strategy.
Oversee the college's social media advertising, developing content, managing placement, and optimizing advertising as needed for both academic programs and research.
Responsible for the development of the annual strategic marketing and communications plan, including digital content marketing plans to build reputation and engagement; develop and monitor analytics assessment.
Manage the CONHI website and web presence and serve as a web resource for all CONHI departments; Ensure that the site accurately reflects the complexity and reach of a dynamic college with high aspirations.
Create compelling and persuasive narrative and ensure that the site is accurate and is compliant with University brand standards.
Partner with University Advancement on all internal and external media opportunities.
Work closely with faculty and staff to promote news coverage of compelling faculty, student and alumni stories and announcements.
Identify newsworthy research, educational activities, events and programs and market college to the public.
Develop and manage undergraduate and graduate recruitment materials to support the efforts of the OESS recruitment staff.
Lead a portfolio of print and online publications, closely collaborating with the University Advancement communications and marketing office to assist in producing materials; Develop, coordinate and pitch media relations interviews and story opportunities; and Coordinate with University Advancement on management of communication regarding complex issues.
Collaborate with senior leadership and other university constituencies, including Office of Enrollment Management/Admissions and University Advancement development and alumni relations as appropriate, in order to build consensus on strategy and execution of plans. Responsible for aligning activities with the university-wide branding, marketing, communications, and advancement initiatives.
Manage the communications and marketing personnel and budget; Ensure resources are efficiently and effectively utilized to have a meaningful impact on the college as they relate to recruitment and retention of students, faculty and staff as well as promoting relationships with alumni, donors, community partners.
Exceptional knowledge in the latest digital and integrated marketing tools including Google Analytics.
Ability to write compelling and effective communications as well as ability to participate in professional associations and speak on behalf of the college.
Outstanding communication skills; Experience in developing and pitching media stories. Experience in production of educational recruitment collateral and content.
Demonstrated ability to design and implement new strategic initiatives.
Ability to work independently, as well as in a team, and manage multiple priorities to ensure high-quality work in a dynamic, deadline-oriented college.
Bachelor's degree in communications, marketing, journalism, public relations, or closely related field and at least 5+ years in marketing and communications fields or equivalent experience, supported by a portfolio of writing samples, is required. Communications management experience or newsroom management experience.
Graduate degree and prior communications and marketing experience with higher education and/or health care industry.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.