Under the general direction of the Associate AD, External Relations, this position is responsible for the marketing, promotions and fan experience for all sports; contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; provides oversight of the Mustang Kids Club and community outreach programs; coordinates the marketing and promotion for the Stampede Club; advises and coordinates the spirit group ] and cheerleaders; and coordinates with the Cal Poly Band for performances at Athletics events.  The position works closely with campus groups to enhance student participation in sporting events, and manages the