This role is responsible for analyzing organization processes, converting business workflows for launch, and on-going use of the CRM Platform. The Marketing Cloud Administrator (Salesforce) serves as the technical expert to all departments and areas to create, customize and improve the SF Marketing Cloud System into an effective contact/data management system through support, training, trouble shooting, as well as system customizations, reporting, and journey building. Key responsibilities include formulating and executing strategies and tactics for email outreach, lead nurturing programs, campaign management, lead lifecycle integration with Salesforce, and reporting on lead flow/progress. Marketing Cloud and Journey Builder is being used at Olin for graduate programs recruiting and admissions, executive development programs, as well as school-wide relationship management information for Business Development, Corporate Relations and Alumni and Development.
This position may include minimal travel.
Primary Duties & Responsibilities
Key responsibilities include formulating and executing strategies and tactics for email outreach, lead nurturing programs, campaign management, lead lifecycle integration with Salesforce, and reporting on lead flow/progress.
Partner with internal marketing team and internal clients to create, manage and present an actionable plan that aligns Olinâ™s business objectives and targets with technical solution using Salesforce Marketing Cloud.
Test and validate solution components and provide solution walkthrough with team.
Build, test, report and monitor journeys within Marketing Cloud to deliver on defined objectives for both B2B and B2C audiences. Setup and deploy cross channel communications. Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
Work with brand management and creative team to create and customize platform template (themes, logos, landing pages, email, forms, banner graphics, page graphics, CTAs, buttons) within Marketing Cloud for B2B and B2C audiences.
Leadership Skills - Provide planning and project leadership in marketing automation processes and campaign management including identifying project risks, presenting alternatives to alleviate or resolve issues, overseeing new data and data integrations in Marketing Cloud, investigating and resolve bugs/issues related to CRM initiatives, and managing, and managing Marketing Cloud releases.
Higher education experience.
Working knowledge of the overall salesforce platform suite and applications.
Salesforce.com administrator certification.
Demonstrated ability to manage projects to a budget and scope.
Ability to link business processes with product/technical solutions.
Experience working in AMP script and SQL as used in Marketing Cloud.
Strong project management skills, with a results orientation.
Demonstrated problem-solving skills.
Understanding of data management, reporting, and metric analysis.
Collaborative and consultative work style.
Works professionally with a diverse group, including faculty, business leaders, alumni, students, fellow team members, executives, managers, and subject matter experts.
Proven experience defining and improving processes and procedures.
Proven ability to function effectively in a fast paced environment with competing priorities and deadlines.
Must be self-motivated and possess the ability to execute with minimal direction.
Agile development methodology and experience with systems analysis and design.
Ability to prioritize, handle multiple tasks/projects, juggle changing deadlines, provide structure to team, and meet deadlines.
Strong written and verbal communication skills, executive level presence and experience in facilitation.
Proven ability to work well with teams.
Bachelorâ™s degree and three years of experience to include two years of experience with Marketing Cloud and Journey Builder.
$55,600.00 - $94,900.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.