Lawrence Woodmere Academy Director of Marketing, Admissions, and Financial Aid
Lawrence Woodmere Academy Academy
Location: Woodmere, New York
Type: Full Time
Preferred Education: Masters
Salary is Commesurate with Experience and May Vary Based on Candidate's Experience Level and Skill Set.
Internal Number: Administration 4
Lawrence Woodmere Academy Director of Marketing, Admissions, and Financial Aid
Reports to: Head of School for Marketing, Enrollment and Strategic Management
Collaborates with: CFO, Director of Academic Policy, Admissions Officers, Head and Associate Head of School
Positions Supervised: All Admissions, Accounts Receivable and Financial Aid Staff
Education: Advanced Degree Preferred
Experience: Minimum of 3+ years of school administrative, staff supervisory, and budgetary management experience required.
Competitive Salary Commensurate with Experience.
Disposition: Energetic and enthusiastic individual with a customer service and marketing orientation, who is accessible, approachable and has a good sense of humor.
The Director of Admissions oversees all aspects of admissions, international recruitment and financial aid and will direct the admissions process from inquiry through enrollment.
The Director will lead a collaborative effort to develop and implement both short term and long-term recruitment strategies to ensure Lawrence Woodmere Academy meets enrollment objectives.
The ideal candidate will be a data driven decision maker, an experienced admission and financial aid professional, and a creative leader in admission, recruitment and retention.
The Director will develop and lead inclusive outreach efforts to draw diverse families to the school and ensure that LWA continues to enroll promising students who both thrive as part of the school community and in turn contribute to the community as a whole.
The Director should be a team player who has a warm collaborative nature, positive energy, sense of humor, possess superior organization and prioritization skills and is self-motivated in the completion of his/her work. She/he will have exceptional communication and interpersonal skills including outstanding writing and public speaking skills and the ability to interact comfortably with a variety of people.
This person will have a genuine empathy for prospective families and an awareness of the needs and sensitivities of parents, students, faculty, staff and administrators and ultimately be able to manage expectations and deliver admissions decisions in a manner that is honest, caring, and diplomatic.
PRIMARY ROLE AND RESPONSIBILITIES
Represent LWA and serve as the face of the school to the school and broader community and with prospective families while communicating the mission. Engage and inform prospective parents and students about LWA and the benefits of a LWA education on an individual, small, and large group basis. Inspire the community to actively participate in admissions events including; individual and group tours, student shadow visits, curricular information sessions, student observations/testing/interview, parent to parent connections, and individual family conversations. Establish and maintain positive relationships with area educational constituencies including area schools, preschools, consultants, admissions directors and organizations and create networking opportunities. Lead and develop a communications plan with prospective families to move them from inquiry to enrollment. Oversee and participate in the development of admissions materials, events and marketing practices. Coordinate systematic and efficient handling of applications and communications with parents of student applicants so that the process supports and honors the student and their family. Manage parent and student expectations and deliver admissions decisions in a manner that is honest, caring, and diplomatic.
Oversee the selection process of new students including the work of the admissions and financial aid committees and maintain the school's historic admissions statistics. Lead retention efforts.
Manage and support the financial aid process and participate in policy decisions, messaging/communications, award review meetings, and efforts with community partners.
Manage admissions staff including providing clear communication regarding responsibilities, practices, and feedback.
Manage the admissions budget.
In Addition, you will manage the Social Media Program for the School, posting on Both Instagram and Facebook.
Work closely with Google Ads, you will create and manage a fully relatable Social Media experience based on events and student/teacher content.
These are Director Level Responsibilities and Tasks
Admissions, International and Domestic
Process All New Applicants, Review Financial Aid/Scholarship Information, Enter into all Tuition Payment Systems
Engage Parents as Needed
Engage International Agencies, Attend Conferences, and Develop Recruitment Plans with Head of School
Work with Agencies re: Home Stay Coordination as needed
Advertise, Host Online Open Houses, Plan Open House Events via Staff/Teacher Coordination.
Plan Recruitment Trips to Community Events and Organizations in Marketing Areas
Discharges and Exmissions: Conferring with Academic Review Committee, Communicating with Families re: renewal status.
SEVIS I-20 Management (PDSO ROLE)
Summer School Scheduling
After Care Program
Social Media and Marketing
Busing/ Private Transportation Program
Alumni and Development
Yearbook Club Director and Theater Playbill (subject to change/staffing)
Student Ambassador Program
In Partnership with Head/Associate Head:
Student Issues Coordination, with Emphasis on Managing International Students and Agencies, and Home Stay Families
Managing registration/processing of IEP requests, if needed
Other Duties as needed.
LWA is an Equal Opportunity Employer
Send Cover Letter and Resume to Head of School, Brian O'Connell.
Lawrence Woodmere Academy, a 110 year old independent school, proudly educates three year old students to students in grade 12. LWA is located on a lovely suburban campus in Woodmere, Long Island, New York. We are eight minutes from JFK Airport and 40 minutes to midtown Manhattan with the Long Island Railroad stop located two blocks from our campus. Our student body is a diverse one with students coming mainly from Queens and Long Island as well as several countries around the world including China. LWA students certainly live one of our school's credos with our community "at home with the world."
Along with our rigorous academic program that meets all of our students' learning needs, LWA is an A+STEM school. We have an award winning, premier Arts program in theater, music and visual arts with students performing in our historic theater. Our dynamic STEM program enables students to explore all of the areas of STEM. LWA Upper School students participate in the Global Scholars program. We are one of 25 schools in the United States to offer this program. LWA also has a partnership with Middle States accredited St. Francis College of Brooklyn which enables our Upper School s...tudents to take up to 10 courses during their time at LWA at a significantly reduced price with students potentially earning 30 college credits by graduation. We also offer several AP courses including AP Chemistry, AP Calculus AB and BC and AP US History. Students' experiences are rounded out through our well known athletic program and performing arts opportunities. In addition, we have a wide range of extra curricular activities through our Tiger Fame program as well as after school experiences. 100% of our students go on to four year colleges through our personalized college guidance program.
Class size is small with classes at between 10-15 students on average. Students are well known to teachers and staff. Students participate in our Advisory program where students have an Advisor who follows their progress and is that point person for them. Social and Emotional Learning is an important component of Advisory as well with students participating in a daily wellness program as well as a weekly program focusing on areas of childhood and adolescent development and cultural celebrations. Students are also leaders of their learning as they work on goal setting and action planning around their progress throughout the school year and lead our student voice/student led parent teacher conferences.
LWA provides a warm and nurturing experience to its students across all grades. We have a collegial atmosphere of sharing and professionalism among its teachers and staff. All who are a part of the LWA community live our school credo of veritas, integritas and servitium (truth, integrity, service).