The Digital Marketing Specialist is an integral member of Carnegie Mellon's Marketing team within University Communications and Marketing. This position is responsible for growing Carnegie Mellon's reputation and brand reach through paid digital campaigns across a variety of platforms, implementing native, display, social media, SEM, Video (OTT) and email advertising tactics. The digital marketing specialist will regularly perform market research and benchmarking tasks to inform strategy recommendations. This is a highly collaborative position, coordinating with teams across the division, including media relations, social media, and creative. This role will help lift and amplify earned media mentions, identify campaign goals and requirements, and leverage paid campaigns in more traditional brand awareness efforts.

The successful candidate be a highly organized individual with hands-on experience writing and implementing multi-channel digital marketing plans, defining KPIs and reports showing campaign performance and take-aways. This position will engage in continuous process improvement with an eye on data, manage and communicate trends in advertising consumption and audience engagement with content served through CMU's earned, owned and paid media efforts.

Core responsibilities include:

• Outline paid digital marketing plans and implement upon approved plans (including DPS, OTT and Cookie-less tactics with first party data)
• Manage paid placements for optimization
• Publish approved content in campaigns
• Develop campaign reports to summarize performance against KPIs
• Work collaboratively with organic content teams to help lift and amplify reach with paid tactics
• Brainstorm and create A/B tests when appropriate
• Perform edits and provide final review of content prior to publishing
• Stay current on digital marketing trends, including SEO and SEM best practices

You must demonstrate:

• In-depth understanding and application of latest digital marketing best practices including native advertising, SEM, SEO, digital display, and content marketing experience
• Proficiency in digital marketing analytics required
• Collaborative and detail focused with an ability to work in cross-functional teams
• Strong oral and written communication skills
• Ability to work effectively with a variety of individuals at different experience levels

Flexibility, excellence, and passion are vital qualities within University Communication and Marketing. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

Qualifications:

• Bachelor's degree required
• Minimum of 4 years of experience in the digital marketing space required
• Hands-on experience with DSP platforms, cookie-less targeting tools and OTT video streaming, preferred
• Experience with Salesforce Marketing Cloud and Google Analytics 360 is a plus (GA4 preferred)

Requirements:

• Successful background check

Are you interested in this opportunity? Apply today!

Additional Information:

• This position will be open until filled
• Work location - This position has the ability to be onsite or remote. Remote work assignments are limited to the following states: Arizona, California, Colorado, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington D.C.
• To be considered, please submit a cover letter and resume along with your application.

CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.

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