Paid Digital Marketing Specialist - University Communications and Marketing (Hybrid Work)
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2018694
The Digital Marketing Specialist is an integral member of Carnegie Mellon's Marketing team within University Communications and Marketing. This position is responsible for growing Carnegie Mellon's reputation and brand reach through paid digital campaigns across a variety of platforms, implementing native, display, social media, SEM, Video (OTT) and email advertising tactics. The digital marketing specialist will regularly perform market research and benchmarking tasks to inform strategy recommendations. This is a highly collaborative position, coordinating with teams across the division, including media relations, social media, and creative. This role will help lift and amplify earned media mentions, identify campaign goals and requirements, and leverage paid campaigns in more traditional brand awareness efforts.
The successful candidate be a highly organized individual with hands-on experience writing and implementing multi-channel digital marketing plans, defining KPIs and reports showing campaign performance and take-aways. This position will engage in continuous process improvement with an eye on data, manage and communicate trends in advertising consumption and audience engagement with content served through CMU's earned, owned and paid media efforts.
Core responsibilities include:
Outline paid digital marketing plans and implement upon approved plans (including DPS, OTT and Cookie-less tactics with first party data)
Manage paid placements for optimization
Publish approved content in campaigns
Develop campaign reports to summarize performance against KPIs
Work collaboratively with organic content teams to help lift and amplify reach with paid tactics
Brainstorm and create A/B tests when appropriate
Perform edits and provide final review of content prior to publishing
Stay current on digital marketing trends, including SEO and SEM best practices
You must demonstrate:
In-depth understanding and application of latest digital marketing best practices including native advertising, SEM, SEO, digital display, and content marketing experience
Proficiency in digital marketing analytics required
Collaborative and detail focused with an ability to work in cross-functional teams
Strong oral and written communication skills
Ability to work effectively with a variety of individuals at different experience levels
Flexibility, excellence, and passion are vital qualities within University Communication and Marketing. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
Bachelor's degree required
Minimum of 4 years of experience in the digital marketing space required
Hands-on experience with DSP platforms, cookie-less targeting tools and OTT video streaming, preferred
Experience with Salesforce Marketing Cloud and Google Analytics 360 is a plus (GA4 preferred)
Successful background check
Are you interested in this opportunity? Apply today!
This position will be open until filled
Work location - This position has the ability to be onsite or remote. Remote work assignments are limited to the following states: Arizona, California, Colorado, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington D.C.
To be considered, please submit a cover letter and resume along with your application.
CMU's COVID-19 Vaccination Requirements: As a condition of employment, Carnegie Mellon University requires all staff and faculty working in the United States to be fully vaccinated, including a booster when eligible, against COVID-19. Prior to commencement of employment, new hires in the United States must provide proof of vaccination or obtain an approved exemption. (Exemptions may be requested for medical reasons or for religious or strong moral or ethical conviction.) Staff and faculty must comply with all applicable COVID-19 mitigation requirements. Please see Minimum Requirements to Return to Campus for details regarding the university's current COVID-19 mitigation requirements.
Staff - Regular
Full Time/Part time
Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.