Position includes 100% employer paid health and dental benefits. Generous holiday and PTO benefits.
This position allows for hybrid work schedule with a mix of in office and remote work.
4 Year Degree
The Marketing and Communications Manager is responsible for the development and implementation of all marketing and communication strategies for NCAPA. This position is responsible for content development and brand management of the NCAPA website and organizational materials. In addition, this person is accountable for assessing marketing strategies, overseeing advertisement, and managing member communications.
Major Duties and Responsibilities:
• Develop and implement marketing strategies to promote NCAPA, NCAPA services and programs, and the PA profession to member and non-member PAs, other health care professionals, and the public. • Develop marketing materials and ensures a consistent brand. • Write and/or coordinate, edit, and distribute regular member communications. • Manage content, updates, and designs of the NCAPA website and ensure that the NCAPA website is an attractive, easily navigable source of relevant, up to date, and timely information for and about the PA profession. • Oversee the organization’s email marketing campaigns. • Produce and manage NCAPA online digital marketing campaigns for Facebook. Specifically, for member recruitment, annual conferences, online CME, legislative advocacy, and PA Week. • Identify and implement SEO strategies to drive traffic to the NCAPA website, evaluate website usage, and produce analytics reports that lead to high utilization. • Create and/or obtain and edit content for the NCAPA website, The Pulse blog, and social media sites. • Develop an annual editorial calendar. • Create and/or work with designer to create printed and/or digital documents for NCAPA, including annual report, brochures, membership recruitment materials and PA awareness documents. • Create all membership renewal and recruitment materials, including annual appeals and email content and distribution. • Design, enhance, and maintain social media presence for NCAPA on the following platforms: Twitter, Facebook, LinkedIn, Instagram, and YouTube • Create social media strategy and content for all large events and advocacy initiatives that will drive membership, promote CME offerings, and other organization’s needs.
Necessary Knowledge, Skills, and Abilities:
• Strong analytical, writing, verbal communication, and presentation skills • Excellent interpersonal skills with the ability to network and build relationships • Ability to handle multiple projects simultaneously, work independently and as part of a team • Knowledge of web design, maintenance, and social media • Knowledge of media outlets and framing, crafting, and positioning a message for maximum exposure • Knowledge of the printing and mail house industry • A commitment to the value of the PA profession and the value of membership in NCAPA • Project management skills, including the ability to develop timelines, meet deadlines and stay within budget • Knowledge of AP Style • Proficient using Microsoft Office suites. • Experience with WordPress and iContact or similar email marketing software, CVENT, Canva, Adobe Suites, and/or social media management tools a plus.
Education and Experience:
• Minimum of Bachelor's Degree with an emphasis in marketing, communications, non-profit management, or a related field. Equivalent combination of education and experience will be considered. • Minimum of three years’ experience in of relevant professional experience in the fields of marketing, communications/public relations, social media management, and/or journalism.
About North Carolina Academy of Physician Assistants
The North Carolina Academy of Physician Assistants is the voice of PAs in North Carolina. NCAPA membership includes full-and part-time practicing PAs, retired PAs, PA educators, PA students, as well as NPs and others interested in supporting the PA profession. NCAPA is led by an engaged board of directors and dynamic volunteer committee structure.