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Director of Engagement Marketing
Position Number: 000376Department: University Communications (Adm)Employment Type: Permanent - Full-timeMonths Per Year: 12Essential Duties and Responsibilities: Marketing strategy for initiatives that expand outreach and build institutional branding and visibility through unifying, comprehensive communications plans.Build brand equity (value) and affinity (emotional attachment), instill pride and drive engagement within the Charlotte market and beyond.Provides strategic planning of effective brand engagement tactics with campus constituents through multi-faceted channels such as paid/owned advertising, digital experiences, direct mail, websites, new


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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