The Manager, Membership Marketing is responsible for managing and supporting three major areas within the NACD Marketing Department and working closely with the Senior Manager and in collaboration with the stakeholders/business partners in each area: brand marketing, membership, and NACD Accelerate, our executive education program. The Manager supports the organization’s overall brand work and helps drive brand performance and elevates the voice of the director. This role will also be managing the day-to-day work of membership and full member experience journey, along with NACD Accelerate—from acquisition through retention and will be the voice of the member for the organization. This includes marketing and communication efforts, aimed at increasing sales, engagement, and membership retention.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops, plans, and executes marketing tactics, campaigns, and communication programs that support membership and NACD Accelerate initiatives in meeting or exceeding sales goals, and maintaining or exceeding retention—this will involve NACD Business Development Team and Member Engagement Team
Supports NACD brand work and ensures that brand governance is implemented and carried through across all NACD touchpoints, both in visual identity and voice
Proactively identifies and recommends opportunities to enhance the membership value, elevate the NACD brand, and increase member engagement
Leads and manages cross-functional matrix teams within the organization on assigned initiatives and programs
Manages and works closely with Marketing Coordinator to ensure seamless execution of program deliverables
Work with cross-functional marketing communications team to manage the development of marketing and content collateral in the following areas: advertisements, digital marketing, internal communications, research, partner communications, as well as public relations activities for our organizational business partners
Manages external vendors related to ensuring that optimal pricing, products, and services are in the best interest of NACD
Manages analysis, interpretation and reporting of campaignand program metrics and performance
Designs, implements, evaluates and continually updates a plan for increasing member benefit awareness and engagement
Manages membership marketing and communication initiatives across multiple platforms, including but not limited to website, direct mail, email, and social
Composes compelling copy and provides creative vision for planned marketing initiatives with a focus on driving benefit awareness and increased engagement
Manages the development and provides marketing support for select NACD events
Identifies trends and solutions to adjust marketing plans and deliverables as necessary
Oversees project timelines, ensuring deliverables are completed on time and within budget
Performs other duties as assigned
A bachelor’s degree in marketing, advertising, communications, or business and at least four to six years of experience in marketing or communications is required.
Ability to influence cross-functional teams to deliver on time and with excellence and negotiate/manage external vendors
Exceptional written and oral communication skills
Excellent project management, prioritization, and organization skills with sharp attention to detail, focusing on realizing success and driving projects through to fruition are required.
An ability to proactively prioritize and adapt to shifting priorities and responsibilities--think/problem-solve quickly
Collaborative work ethic, solution-oriented mindset, and brings a positive attitude to any challenge
Insight into segment, target, and position services and product value, combined with a passion to create demand and drive revenue is required.
Proficiency in Microsoft Word, Excel, and PowerPoint and possess basic knowledge of content management systems and HTML is required.
Experience with Salesforce and and/or customer relationship systems is highly desirable, as is familiarity with corporate governance and experience communicating with corporate boardroom directors and C-level executives.
Must be a great team player and natural problem solver. Must exhibit exemplary interpersonal skills as well as the ability to demonstrate the resilience, flexibility, and persistence necessary to positively influence and support the team in generating anticipated business results.