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AVP of Acute Hospital Marketing - Remote
Kindred Hospitals
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  • Bachelor's Degree in Marketing, Communications or related field required
  • Preferred candidate will have a Master's Degree in Marketing or related field


  • 10+ years experience in digital marketing
  • Previous multi-site healthcare marketing experience preferred
  • Experience in proven growth strategies, digital marketing, and analytics and ROI attribution
  • Demonstrated experience driving positive, measurable business impact through marketing
  • Experience with multi-media campaign strategy, media mix and attribution modeling, planning, campaign deployment and ROI measurement (e.g programmatic display, social portfolio planning)
  • Experience with competitive and business analysis and data mining
  • Experience successfully navigating and delivering tangible results in large, complex, matrixed organizations
  • Success with building and developing teams, and leading in a fast paced, dynamic, transformational environment
  • Extensive agency partnership, vendor selection and RFP evaluation experience
  • Budget management and stewardship, investment recommendations based on profitability analysis
  • Influencing ability to promote creative solutions and new ideas
  • Strong strategic planning expertise, including strategic planning frameworks
  • Experience leading large scale, integrated activations and campaigns
  • Understanding of analytics and media management tools and affinity for results measurement
  • Deep experience and strategic understanding of paid, organic and influencer strategies across social media platforms
  • Working knowledge of the latest media and advertising technologies
  • Understanding of customer experience methodology, marketing and advertising
  • Provides strategic consultation and collaboration with Business Development, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership and Communications.
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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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