Director of Marketing and Communications - Virginia Athletics Foundation/University of Virginia
Virginia Athletics Foundation
Type: Full Time
The Director of Marketing and Communications will lead the multi-channel (online, social, video, broadcast, and print) communication efforts across the VAF from concept through execution. It will be important that campaigns and concepts align to current brand guidelines and enhance the “VAF/Athletics story.” This position will utilize strategy, research, and insight to extend the brand voice of the VAF and its efforts to support the University Virginia’s athletics programs. The successful candidate will touch every part of the creative process: planning, implementation, research, and measurement.
Marketing and Communication Strategy: Create, implement, and measure the annual comprehensive marketing and communications plan that aligns to VAF and UVA athletics goals.
Production and Distribution: Coordinate design, editorial, and distribution for all of the VAF’s marketing and communication efforts.
Cavalier Corner: Serve as a contributing editor for Cavalier Corner, the VAF’s magazine produced six times a year.
Lead Generation: Work within VAF team and University databases to help define, segment, and evaluate prospects and donors.
Marketing Calendar: Create and update an annual communications and events calendar for the VAF, updating the athletics calendar with relevant information.
Vendor Management: Manage relationships with all marketing and communications vendors including website, design, print, and mailing companies.
Partnership: Support the Annual Fund, Stewardship, the Suites and Events teams and other staff members in their efforts to communicate with donors and prospects. Other key partners: Athletics Promotions, Video Services and Media Relations.
Events: Attend VAF and athletics events to record material that can be used in marketing and communications pieces.
Tools: Must develop proficiency in email platforms including Marketing Cloud and databases including Paciolan, Advance, Salesforce, Evertrue and others.
Budget: Develop, maintain, and manage the budget for the VAF’s marketing and communications efforts.
Continuous Improvement: Stay informed of developments in the fields of marketing and communications, especially as they relate to fundraising. This includes how similar university athletics and fundraising teams market and communicate their missions.
Other projects or assignments as needed throughout the year.
Demonstrated skills, knowledge, and experience in the design and execution of marketing and communications activities
Strong creative, strategic, analytical, organizational, and interpersonal skills
Demonstrated experience writing marketing, communications, and social media pieces
Demonstrated experience in filming/recording/editing video and audio pieces/graphic design/photography a plus
Strong management skills with outside vendors
Enjoy being part of a team approach to work
Have above average computer knowledge and skills, including Microsoft Office, video and audio applications
Have familiarity with Photoshop, Illustrator, InDesign, and Premiere Pro
Have familiarity with Google Analytics, Facebook ads, and other social media platforms
Excellent organizational skills and ability to manage multiple tasks simultaneously
Self-starting/self-management and initiative
Four-year college degree required
Minimum of three years’ experience in marketing and communications related fields
About the Virginia Athletics Foundation
The Virginia Athletics Foundation (VAF) is a comprehensive 501(c) 3 fundraising organization that raises funds to support the University of Virginia athletics program. Over the past five years, VAF has averaged over $35 million in total gifts—including annual giving, facility improvement, endowments and special use gifts.
A strong annual giving program ($20 million goal for 2022) has been vital to the overall success of Virginia Athletics and the Foundation. The annual giving program includes gifts ranging from $1-$150,000 from over 9,500 donors. The annual fund is the primary source for scholarship funding and also provides a portion of the operational budget support for the Olympic sports. Donors can give to the unrestricted general fund or make sport-specific annual gifts designated as Friends Of gifts.
VAF also helps fund new and renovated facilities, other operational needs for the Athletics Department, endowments, and our Cavalier Academic Achievement Fund (created in response to the Alston case). These efforts arein addition to the ongoing annual fund and fundraising.
The Foundation is one of 26 related foundations at the... University of Virginia with an active Board of Trustees and a staff of 22. The University of Virginia will publicly launch the $5 billion Honor the Future – The Campaign for the University of Virginia in the fall of 2019. The Foundation’s campaign goal is $500 million, which includes annual giving, facility giving and endowment gifts.