A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Marketing Associate will assist with the planning, design, implementation, and evaluation of the marketing strategies, campaigns and initiatives related to international, large-scale, high-stakes English language examinations. This position supports the planning of marketing strategies (including direct to consumer channels), coordination of marketing efforts related to our brand and products, planning and implementation of social media and other digital marketing efforts, copywriting and proofreading of marketing materials, data analysis, and content management.
Plan, design, coordinate, and implement social media and digital marketing communications for global markets in collaboration with the business development team and in response to changes in market demand. Coordinate the development of content for multimedia channels.
Develop, write, copy edit and coordinate approval of content for print and digital communications (i.e., newsletters, email campaigns, brochures, and social media platforms), ensuring that new and existing marketing collateral meets marketing, branding and quality requirements.
Participate in the development, implementation, and evaluation of marketing and communication strategies, processes, and procedures to support the organization’s strategic objectives. Compile market research and analyze market trends to make recommendations on the organization’s marketing and promotional needs in alignment with approved budgets.
Support the implementation of marketing strategies through serving as the liaison for communications and general administration support between business development managers, test centers, marketing vendors, external consultants, and event and public relation activities.
Compile and evaluate marketing analytics from all social media and multimedia platforms and make recommendations for improvements that increase the impact of marketing communications and campaigns.
Other contributions commensurate with level and experience as required (providing general administrative or project support).
Excellent oral and written communication skills
High-level aptitude using computers and learning software
Ability to work well both independently and as a member of a team
Proficiency with Microsoft Office and Google Suite applications
Strong organizational skills
Ability to think creatively
Attention to detail, with an ability to manage competing demands
Ability to copy edit and proofread communications
Experience (minimum 2 years preferred) with digital marketing and social media responsibilities including content development and managing postings in a professional setting
Experience with a variety of marketing responsibilities and projects as well as public-facing activities
Experience with marketing analytics data collection and analysis, and proven ability to make recommendations and implement improvements
Bachelor’s degree in Marketing, Communications, or Journalism
Ability to write copy for publications as news stories, marketing materials, and social media with a focus in academic contexts
Proficiency with CRM’s, marketing management and scheduling software, including Google Analytics and website management
Experience creating new content and adapting one piece to several channels and audiences
Familiarity with Adobe applications - InDesign and/or Illustrator
Fluency in Spanish or Portuguese
Excellent cross-cultural skills
Extensive experience in the full cycle of completing marketing-related projects, specifically for business to consumer channels
Experience with international marketing projects
Experience coordinating and managing in-person and virtual events (conferences and exhibitor responsibilities) for global audiences
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.