The IMC department is looking for a candidate who has a deep knowledge of how marketing technology creates opportunities to enable business/marketing strategy, customer experience, marketing processes, and stakeholder insights, and fuels data/analytics applications. Candidates should have history, current context, and forward-thinking advancements in marketing technology.
Candidates should have a master's degree in IMC, marketing, media, advertising, communications, computer science, analytics, or business and/or 10+ years of professional work experience with direct application of marketing technology. Candidates should have a demonstrated track record of successful teaching, development, and/or training.
Candidates should be able to present their ideas and knowledge to a wide set of audiences and have published thought leadership in marketing technology and a strong personal brand in marketing technology. Candidates will be expected to mentor students and serve the department and University. Experience with mentoring and service to a university are highly desirable.
Faculty will teach in a demanding but rewarding environment at a premier global university. Medill is a professional school, and thus it is critical that the successful candidate integrate theory and professional practice with professional activity. The Integrated Marketing Communications department offers a full-time 15-month master’s program, a master’s program for working professionals and an undergraduate certificate program. Candidates are expected to teach both undergraduate and graduate students and perform professional service commensurate with rank. This professor will teach existing courses such as Introduction to Marketing Technology, Media Technology and Managing Integration, as well as help develop new courses focused on the intersection of marketing, marketing technology and media technology. Such areas of course development may include topics in the areas of:
AI and machine learning for customer insight, experience delivery, marketing processes, and analytics
Audience and channel measurement to support IMC strategies
Customer journey management
Digital transformation for data-driven IMC organizations
Data visualization and storytelling to engage audiences
Data responsibility for ethical IMC organizations
Web 3.0, including Metaverse
Medill is dedicated to creating a socially just community by strengthening policies, developing programs, and fostering acceptance for a broad range of communities and concepts. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive in our community. We are interested in applicants who will advance DEI through their teaching, research, and/or service. Our excellence can only be fully realized by faculty, students, and staff who share our commitment to these values. Successful candidates for our faculty positions will demonstrate evidence of a commitment to advancing equity and inclusion. In their statement on contributions to advancing diversity, equity, and inclusion, candidates should be specific about their contributions to diversity, equity, inclusion, and belonging, including information about your understanding of these issues, your record of activities to date, and your specific plans and goals for advancing equity and inclusion if hired as a Medill faculty member.
Considering the significant disruptions caused by the Covid-19 pandemic, particularly for disadvantaged groups, in our evaluation of applicants, dips in productivity and engagement in the field in otherwise strong records/trajectories occurring with the onset of the pandemic will be evaluated with the context of the pandemic in mind.
Northwestern University is a federal contractor that actively participates in affirmative action planning in the areas of recruitment and retention. For each employment and promotional opportunity, Northwestern University actively seeks women, racial and ethnic minorities, veterans, and people with disabilities to maintain a university community that is based on equal opportunity and reflects the diversity of American society. Hiring is contingent on eligibility to work in the United States.
The position will begin in September 2023. To ensure full consideration, applications must be received no later than November 30, 2022, but it is expected the position will remain open until filled. Required documents include a cover letter, CV, statement on your contributions to diversity, equity, inclusion, and belonging, evidence of scholarly or creative work, and at least two letters of recommendation to the search committee. Names of references are required, but they will not be contacted until later rounds of application review and only once the applicant is notified. Questions should be directed to Robin Young at [email protected]Department: Medill - Integrated Mktg Comm
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