The Director of Marketing plays a vital role in fulfilling the Foundation’s mission by helping to develop and execute the online and direct mail marketing branding and communications outreach strategy for the organization. In addition, this position shapes media engagement and how partners, corporate sponsors, donors, members, and the general public perceive and engage the National Archives Foundation.
Knowledge of CMS management and the ability to work at a high level with the Foundation’s databases (Raiser’s Edge, MailChimp, Shopify) will be vital. The successful candidate will have a proven track record managing multiple projects at the same time and be comfortable handling deadline-oriented tasks. While marketing will be the priority, this position will also oversee the communications for the organization using a range of communications tactics such as earned and paid media to expand the profile of the Archives and NAF as well as efforts to drive sales for the online store. The candidate will also possess excellent customer service skills and demonstrate grace under pressure for donor and member inquiries. Interest in non-profit fundraising and a passion for American history, civic engagement, and/or museums are highly desirable.
Develop and manage all strategic marketing and digital branding strategies for the organization, increasing visibility and profits with our onsite museum and online retail store
Manage NAF branding across all departments
Manage marketing consultants and all print and online advertising, electronic media, and promotion activities
Develop and manage NAF educational programming marketing and outreach strategies for NAF and the Archives
Collaborate with the Retail Operations to maximize sales and consumer growth of the National Archives online store.
Manage all aspects of the Foundation’s database (Raisers Edge and Raisers Edge NXT) including but not limited to: user management & training, data maintenance, tracking & reporting, daily gift processing & acknowledgement, membership & donor marketing, and prospect research & development. Ensure accurate data integration between these systems and additional systems including Shopify and MailChimp
Develop national and local media outreach strategy and manage media relationships as well as PR firms with Communications and Community Partnerships Manager
Increase media coverage of all NAF and Archives events, programs, and exhibitions and develop a diverse list of media outlets focusing on tier one publications
Evaluate marketing research and develop marketing strategies and assist with travel and tourism bureaus like Destination DC and concierge, tourism, and hospitality companies
Ensure the development of strong organizational communications materials, such as annual reports, web copy, internal/external news articles, social media, talking points, marketing materials, etc.
Manage the Marketing & Communications department’s annual plan, budget, and staff
Develop, implement, and manage the comprehensive communications and messaging strategy with the Communications and Community Partnerships Manager
Provide tours of the National Archives Museum to donors and supporters as needed
Provide general support for before, after-hour and weekend events and tours
The National Archives Foundation is an Equal Opportunity Employer. A diversity of ideas and opinions is paramount in our workplace and advancing our mission to educate Americans and inspire a deeper appreciation for our nation’s history. All qualified candidates will be reviewed regardless of race, sexual orientation, religion. Resumes reviewed on a rolling basis. Email resume, cover letter with salary preference, and three references (references will not be contacted unless the candidate is a finalist).
Join our energetic and passionate team at the National Archives Foundation!
As the National Archives’ nonprofit partner, the Foundation generates financial, creative support, and public awareness for exhibitions, public programs, capital projects, strategic partnerships, and educational initiatives. The Foundation advances its mission by inspiring a deeper appreciation of our country’s heritage and encouraging citizen engagement in our democracy by introducing America’s records to people around the U.S. and the world.
The Foundation’s partnership with the National Archives has produced numerous achievements over the years including renovating the Rotunda where the Charters of Freedom are on view, the creation of the Public Vaults permanent exhibition space, DocsTeach.org education resource, and the new David M. Rubenstein Gallery with the “Records of Rights” permanent exhibition.
A visit to the iconic Archives building and its famous Rotunda requires long entrance lines and wait times to enter existing exhibitions and education spaces that were designed in the last century, which impede a memorable and positive visitor experience. The Foundation’s comprehensive Campaign in...cludes a redesign and upgrades to the permanent exhibition space, theater, learning center sections of the building seek to expedite the entrance process, increase visitation capacity, and create a new museum and education experience for visitors grounded in civics and U.S history using modern exhibition strategies and technology. In addition to the physical upgrades to the building, the Foundation is also undertaking:
An expansion of the Archives’ civic education program to all 50 states by the end of 2022.
A major initiative with the Smithsonian and Library of Congress in 2024 looking at the impact of federal laws and policies related to race.
A national 250th anniversary of our founding and the signing of the Declaration of Independence in 2026.
The creation of permanent funds to support on-going exhibition, education, and research projects at the National Archives.