Brandeis International Business School seeks to hire an Email Marketing Specialist to work on the Marketing Communications team. This role will be responsible for designing, developing and deploying emails.
At Brandeis University, our mission and history are rooted in the pursuit of social justice, thus we aim to include this value in all that we do. We are seeking candidates with a variety of social identities, including those that have been underrepresented in higher education, who possess skills that spark innovation and who are committed to building, engaging with, and sustaining a pluralistic, unified, and just campus community.
Design emails according to best practices for internal (faculty, staff, current students) and external (alumni, friends, donors, prospective students) audiences
Draft copy for emails and manage approval processes for email content
Create graphics and edit/size photos for emails
Evaluate email workflows and advise on improvements for better performance
Work across departments to develop and execute an email plan focused on increasing engagement
Coordinate emails and create/manage an email calendar including communications from all departments for all audiences
Build, automate and deploy email campaigns that encourage applications and drive new/repeat visitors to the website
Plan and execute A/B testing to improve email performance
Perform Q/A on all emails â¢ Ensure tracking is in place on all emails
Review email metrics to evaluate performance, establish benchmarks and identify areas for improvement
Create email reports for all departments
Assist with making edits to the business school website
Help create social media graphics and event posters when needed
Become a brand style guide expert to ensure compliance on all marketing materials
Bachelor's degree preferred, but other education and experiences welcomed.
Three or more years of relevant experience.
Experience with higher education communications is preferred. Experience with donor communications a plus.
Writing, communication and editing skills.
Exceptional organization skills.
Experience with HTML and CSS.
Familiarity with web accessibility standards.
Knowledge of email best practices and design. Experience with BeePro a plus.
Experience with Photoshop required. Experience with Adobe Creative Suite (Illustrator, InDesign), Canva, photography, graphic design and videography/video editing a plus.
Experience with CRM tools. Slate, iModules and Pardot a plus.
Experience with web design and content management systems a plus.
Needs to be a self-starter able to thrive in a fast-paced environment. A willingness to learn is a must.
Excellent interpersonal skills that reflect a commitment to inclusion and justice and the ability to develop strong working relationships with a dynamic and diverse community.
As a medium-sized private research university with global reach, we are dedicated to first-rate undergraduate education while making groundbreaking discoveries. Four major academic units with 3,600 undergraduates and 2,050 graduate students comprise the University: the College of Arts and Sciences, the Heller School for Social Policy and Management, the International Business School, and the Rabb School of Continuing Studies. In 1985, Brandeis was elected to membership in the prestigious Association of American Universities (AAU), which represents the 62 leading research universities in the United States and Canada. Brandeis has been ranked among the top 35 national universities by U.S. News & World Report every year since the rankings’ inception. Our 235-acre campus is located in the suburbs of Boston, a global hub for higher education and innovation. Our faculty are leaders in their fields, as passionate about teaching and mentorship as they are about pushing the boundaries of knowledge. Our students are motivated, compassionate, curious and open to exploring new and challenging experiences. Brandeis was founded in 1948 as a nonsectarian university under the sponsorship of th...e American Jewish community to embody its highest ethical and cultural values and to express its gratitude to the United States through the traditional Jewish commitment to education. By being a nonsectarian university that welcomes students, teachers and staff of every nationality, religion and orientation, Brandeis renews the American heritage of cultural diversity, equal access to opportunity and freedom of expression.