With a dual reporting relationship to the Executive Vice President for Health Sciences and Chief Executive Officer of Stony Brook University Medicine and Stony Brook University's Vice President for Marketing and Communications, the Chief Communications and Marketing Officer (CCMO) will oversee the development and implementation of innovative, creative, strategic, and measurable communications and marketing programs to support the strategic priorities of Stony Brook Medicine's leadership team and align with Stony Brook University's overarching mission and brand. The CCMO will be a thought partner and strategic counselor to fellow members of SBM's executive team. The CCMO will lead a team of approximately 27 communications and marketing professionals (with room to expand) to position SBM as one of the premier academic health centers regionally, nationally, and globally by building its brand and promoting its services, clinical capabilities, faculty insight, and research accomplishments. The CCMO will be an articulate and knowledgeable representative of SBM to a wide variety of constituencies.
Establish and implement a multi-year strategic communication and marketing plan that supports SBM's strategic goals and drives acquisition and revenue. The plan will include:
A strategic marketing campaign for the health care system designed to differentiate SBM from its competitors, leveraging all platforms, including print, display, broadcast, audio and digital.
A robust, proactive local, national, and international media relations program to raise awareness of SBM and highlight its clinical, research and operational achievements.
An executive and thought leadership program that positions SBM leadership and senior faculty as authorities in health care policy, practice, and specific areas of expertise.
Internal communications for a network of more than 14,000 employees designed to inform, motivate and support SBM's outstanding workforce. This would include partnering with Human Resources to communicate employee engagement programs.
Targeted communications for additional audiences, including patients, students, trustees, volunteers, alumni, donors, and local communities.
A comprehensive review and refresh of SBM's web properties to enable patients to access healthcare services; students to explore educational opportunities and access resources; employees to access relevant news, information and resources; media and others to learn about SBM, its strengths, achievements, mission and values.
Strategies aimed at enhancing reputation and rankings by Doximity, US News & World Report, and other outside organizations.
A clear vision and defined values for the communications and marketing team designed to foster a culture of professionalism, accountability and collaboration.
An understanding of emerging trends in higher education, medicine, healthcare, marketing, and communications to ensure Stony Brook Medicine remains relevant in the industry.
Strong partnerships with all areas of SBM to ensure that messaging is consistent across the enterprise.
Tools to measure the effectiveness of marketing and communications initiatives to ensure that goals are being met.
15+ years of work experience, with a steady increase in responsibility in the areas of communications and marketing.
Demonstrated success in team leadership, management, and organizational design.
Experience with branding, including having been responsible for developing and implementing programs that support the strategic priorities of a large, multi-layered organization.
Comprehensive and thorough understanding of key communications practices within a complex setting. Healthcare experience preferred.
Advanced knowledge of strategies and best practices for communications, including, for example, sophisticated and creative use of social media.
Ability to capitalize on emerging technologies to further business objectives.
Experience developing and overseeing an effective and engaging internal communications program for a large network of employees.
Familiarity with marketing analytics programs.
Demonstrated success working collaboratively and strategically across multiple functions; ensuring alignment among organizations that operate independently of one another.
Knowledge and experience in all aspects of assigned functions, as well as development and management of operational and capital budgets.
Experience developing and executing strategies that position executives as thought leaders.
Demonstrated ability to build strong relationships of trust and confidence with senior leaders, peers, journalists, and global thought leaders. Ability to collaborate, influence, and effectively engage with a wide range of internal and external stakeholders.
A thorough understanding of leadership's main objectives -- and the ability to translate those into actionable communication and marketing strategies.
Exceptional communication skills, both written and oral.
This search is being conducted with our Executive Search partner Heyman Associates. Applicants are encouraged to finish their online application and submit their CV & Cover Letter directly to [email protected] for consideration.
Special Notes: Resume/CV should be included with the online application.
In accordance with the New York State Department of Health (DOH) regulation that all hospitals and nursing homes "continuously require all personnel to be fully vaccinated against COVID-19," Candidates who are not already partially vaccinated must obtain the first dose of the vaccine within three (3) calendar days of acceptance of conditional job offer and must obtain any subsequent doses in accordance with the vaccine protocol Candidates who are partially vaccinated, but not yet fully vaccinated, must complete their vaccination series within three (3) calendar days of job offer or in accordance with vaccine manufacture protocol, whichever comes later.
The regulation also includes those who may be affiliated with or interact with employees of a hospital or nursing home. The regulation allows for limited exemptions with reasonable accommodations, consistent with applicable law.
Posting Overview:This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date).
If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date.
Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
All Hospital positions maybe subject to changes in pass days and shifts as necessary.
This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
This function/position maybe designated as "essential." This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Prior to start date, the selected candidate must meet the following requirements:
Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
Complete electronic reference check with a minimum of three (3) professional references.
Successfully complete a 4 panel drug screen*
Meet Regulatory Requirements for pre employment screenings.
Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
*The hiring department will be responsible for any fee incurred for examination.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
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Official Job Title:Assistant Vice President for Hospital Affairs
:Marketing and Communications
Department/Hiring Area:Hospital Admin
:Day ShiftShift Hours:8am - 4:30pmPass Days:Sat, Sun
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.