Digital Content Strategist, Office of Communications and Marketing (UT System)
Location: knoxville, Tennessee
Internal Number: 246883
Digital Content Strategist, Office of Communications and Marketing Market Range 09
About the UT System The University of Tennessee is comprised of campuses at Knoxville, Chattanooga, Martin, and Pulaski; the Health Science Center at Memphis; the Space Institute at Tullahoma; and the statewide Institute of Agriculture and Institute for Public Service.
The UT System has a presence in each of Tennessee's 95 counties. Through the combined force of education, research and outreach, the University serves students, business and industry, schools, governments, organizations, and citizens statewide.
The University of Tennessee System, through its multiple campuses and institutes, serves the people of Tennessee and beyond through the discovery, communication, and application of knowledge. The System is committed to providing undergraduate, graduate, and professional education programs in a diverse learning environment that prepares students to be leaders in a global society. The UT System's delivery of education, discovery, outreach, and public service contributes to the economic, social, and environmental well-being of all Tennesseans.
The Opportunity The social media and content strategist develops and executes social media strategies for the various UT System accounts, including the UT System President and the UT System. Position is also responsible for supporting other system entities (Our Tennessee, IPS, CIS, Government Relations, etc.) with original content, event-specific social plans, and training, among others.
This position will be responsible for formulating, writing, shooting and editing content for distribution across social media platforms. Expertise in videography and photography is needed.
Position responsibilities include, but are not limited to the following:
Write and generate fresh content for social media that aligns with the UT System brand.
Develop, write, shoot and produce short-form videography and photography.
Maintain, monitor and track social media analytics to measure content effectiveness, and constantly works to adjust strategies based on analytics.
Work with system entities (Our Tennessee, Government Relations, IPS, CIS, etc.) to develop and execute original content and social plans.
Develop strategies targeted at growing audience and optimizing engagement, including innovative content ideas, promotions, contests, polls etc. that keep with current social media trends.
Places social media ad buys
Regularly monitor social media comments, messages, conversations and sentiments involving the UT System and its campuses/institutes.
Stay current on emerging social media trends, tools, new platforms and best practices.
Provide training for UT System employees, executives, and others on mobile phone photo/video best practices in order to gather the best possible content from all corners of the system.
Maintain constant contact and effectively train others throughout the UT System in social media best practices.
Actively participate in online and in-person training to further develop skills related to digital content and social media.
Work with other members of the communications and marketing team to develop multi-platform social media campaigns, providing direction to other members of the team as needed.
The Digital Content Strategist will support a culture of engagement and belonging by treating others with dignity and respect at all times, and by exhibiting conduct that reflects a commitment to diversity, equity, and inclusion. The successful candidate is expected to contribute in measurable ways to the systemwide mission and fully embrace the systemwide Be One UT Values.