Who is INSP? We are many things. We’re most known for the INSP Network, one of today's most popular cable television networks. INSP is consistently ranked in the top 10 or better in CableFax Daily’s Primetime Rankings, beating out networks like Bravo, AMC, MTV, History, Discovery and more.
At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available in over 62 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and satellite services like the DISH Network and DIRECTV and on streaming services like Sling, fuboTV and Frndly TV.
Clients see our value and along with our great relationships, this makes us a marketing partner of choice within the industry. We don’t like to brag…but we were recently recognized this year as the "Marketing Team of Year" by Cablefax.
The Manager of Distribution Marketing is a key member of a highly motivated team and will create and execute campaigns/events that support the strategy to maximize reach and distribution of content through distribution channels. Our immediate business partner is our internal sales team and you will partner with them and on assigned accounts to maximize B2B and B2C opportunities. Your creativity and collaborative skills will help generate and execute best-in-class marketing campaigns to support initiatives that drive the business.
This position will demand both a keen marketing sense and strong multi-tasking skills to achieve business objectives. You will be responsible for the management of assigned direct reports; this includes day-to-day oversight and taking a personal stake in developing your team member(s).
The Manager of Distribution Marketing will report to the Director of Distribution Marketing and will autonomously and synergistically build and execute strategies on assigned campaigns to maximize dollars while delivering value for the network and clients.
Primary Duties and Responsibilities
Develops strategy and annual goals for the Affiliate Monthly Campaign, this is a highly visible campaign that you will be charged with leading for our company
Executes the strategy and oversees the implementation of additionally assigned campaigns
Provides reporting, analysis and recommendations on assigned campaigns; tracking goals and KPIs by tactic and initiatives for ROI analysis and real-time adjustments
Oversees development of creative and content to support network distribution (acquisition campaign, sales materials, etc.) by working with key departments
Assists with the coordination of projects by ensuring alignment
Ownership of managing your assigned budget, scheduling expenditures and analyzing variances
Educates, supports and develops team members assisting with any efforts
Obtains and allocates resources to meet operating plans
Interacts with management to keep on top of unit objectives
Builds and enhances key internal and external contacts
College graduate. Preferred majors: marketing, communications, journalism or business administration
5+ years of related experience
3+ years of management experience
Personal & Professional Requirements:
Experience in the cable/movie studio/entertainment industry or with an advertising agency
Proficiency in and working knowledge of relevant professional concepts and related processes (including experience in working with creative teams to develop B2B and B2C campaigns); candidates must have a keen eye for design and copy
Implements assigned projects independently
Detail oriented and very organized
Strong initiative, ambition and work ethic
Strong decision making and problem-solving stills
Ability to work with and garner 'buy in' at all levels of the organization
Ability to thrive under pressure and handle tight deadlines
Effective at managing and developing others
Ability to deliver work that meets or exceeds expectations
Ability to adapt and accept change within the department and organization
Proficient in Microsoft Office: Word, Excel and PowerPoint
A love of entertainment and television
Ability to travel when needed (up to 15%)
Ability to lift boxes/packages up to 30 lbs.
An out-going personality
Social media and technology savvy
Working knowledge of Keynote, WordPress and Photoshop/Illustrator
By any standard, INSP is one of today’s most successful cable networks and multi-media entertainment companies with a staff of talented producers and storytellers who create, acquire, and distribute premium, popular programming content across an array of platforms.
Our INSP Linear cable network is available in every market, nationwide, to more than 60 million households via Dish Network, DirecTV, Verizon FiOS, AT&T U-verse and more than 2,800 cable systems, along with vMVPD’s including FRNDLY TV, SLING TV, Philo and Fubo TV. It is viewed by more than 47 million households a year and attracts a loyal audience, so much so that we rank among leaders in the total amount of time viewers spend watching.
INSP’s ratings consistently exceed most high-profile networks, making us among today’s highest-rated cable networks. With 7 consecutive years of year-over-year ratings increases (2014-2021), the INSP audience continues to expand. We are the only network with this record of consistent growth, and in 2021, we had the highest ratings of any year in our longstanding history.
The INSP linear network provides a trusted viewing experience, with a lineup of acquired timeless and popula...r classic Westerns, along with branded original programming. We feature stories of action and adventure, showcasing everyday heroes and developing new heroes with original programs.