Associate Director of Marketing, McDonough School of Business Georgetown University
Location: Washington, D.C.
Internal Number: 3616042
Associate Director of Marketing, McDonough School of Business Georgetown University
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Associate Director of Marketing, McDonough School of Business - Georgetown University
At Georgetown's McDonough School of Business, our mission is to build global business knowledge and inspire ethical leaders to serve the common good.
The Associate Director of Marketing is principally responsible for all marketing and communications efforts for executive custom programs at Georgetown University's McDonough School of Business. This includes developing an overall marketing strategy, making recommendations to senior leadership, managing execution of the strategy, and tracking results of a variety of marketing efforts.
They play a critical role on the business development team by identifying and executing communications strategies to facilitate and enhance outreach to new and existing clients and help meet the team's aggressive monetary and growth targets. Responsibilities include the design and production of print collateral, production of multimedia elements to assist in sales, development of systems and processes to ensure brand consistency throughout the business development process, and management of external partnerships to increase brand visibility and networking opportunities with potential clients.
Additionally, the Associate Director serves as the liaison between the Office of Executive Education and other marketing and communications offices throughout the university, including that of the McDonough School of Business. They meet regularly with members of the Georgetown McDonough marketing team to coordinate efforts and keep abreast of new marketing policies and opportunities; and works closely with the Assistant Dean of Communications to submit executive custom programs for global rankings.
Though focused predominantly on custom programs, the Associate Director occasionally assists marketing and outreach efforts for executive degree and new programs, offering guidance and support to ensure that all marketing initiatives for executive education are consistent and reflective of a high-quality and prestigious brand.
Reporting directly to the Associate Dean, Executive Education, Custom Programs, the Associate Director coordinates and works closely with the Georgetown McDonough marketing and communications department. They work both as part of the business development team, and independently to serve the marketing needs as they relate to custom program management and other functional areas as well; and also manage the office internship program as well as several student workers.
Specifically, Associate Director is responsible for:
Working with senior Executive Education staff to develop and execute communications and marketing strategies to support multi-million-dollar sales goals
Interfacing with faculty, clients, program participants, and other stakeholders involved in custom programs to ensure brand consistency and delivery of brand promise
Managing the contracts of external vendors and partners involved in marketing efforts
Maintaining a strong, positive relationship with Georgetown McDonough Office of Marketing and Communications to coordinate efforts, share best practices, and align with university marketing guidelines
6+ years of marketing or communications experience - preference for experience in executive development and higher education
Experience with variety of marketing functions including strategy, social media and web advertising, digital communications, stakeholder engagement, and media relations
Experience developing key marketing materials such as brochures, videos, etc.
Assertive self-starter who can create and implement new marketing campaigns and strategies without significant input or supervision
Experience managing a budget and analytically assessing ROI of marketing initiatives
Experience managing other employees and delegating tasks on major projects
Well-developed oral and written communications skills, solid understanding of a variety of traditional and digital marketing and public relations tactics, and ability to communicate complex messages to targeted audiences
Ability to lead a team through successful completion of complex projects
Demonstrated ability to diplomatically resolve problems and build key relationships
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Attention to detail
Basic knowledge of HTML and design software
Solid experience in use of Facebook, Linked In, Salesforce, Google and other online marketing tools and measuring and reporting financial investment of marketing dollars and tracking each area of investment and results derived (for each area of dollar investment)
Ability to work as part of multiple teams and to manage numerous projects simultaneously and with little supervision
Experience working with other geographies and cultures, and an understanding of the nuances of communicating on a global scale
Work Mode: Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources Mode of Work Designation.
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