Digital Marketing Manager, Paid MediaAbout the OpportunityThe Digital Marketing Manager works closely with Digital Marketing leadership to manage the execution of demand generation and conversion campaigns across key audiences to support growth for Northeastern University degree programs. He/she will implement lead generation strategies and manage channel level performance against well-defined measurement frameworks. Activities must drive and support annual domestic lead and enrollment goals, increase awareness, and contribute to the overall success of Northeastern University and its programs.The Digital Marketing Manager will work to