The Vice President of Marketing is responsible for the evolution and integrity of the Phoenix Children’s brand and the development and deployment of marketing strategy to achieve the critical business objectives for one of the fastest growing pediatric systems of care in the United States. Major areas of focus for these activities include Phoenix Children’s market and programmatic expansions, Centers of Excellence, the growing portfolio of research, education and innovation activities, and supporting the organization’s efforts to recruit and retain top talent. The Vice President of Marketing serves as the steward of the organization’s brand and maintains the organization’s brand guidelines inclusive of its visual identity, naming architecture, position, pillars and voice. This leader also focuses the tools of the brand on gaining the loyalty of targeted healthcare purchase decision makers for Phoenix Children’s; principally patients, prospective customers and referral sources. The Vice President of Marketing provides leadership and direction over traditional marketing channels, digital marketing, creative services and physician relations. The Vice President of Marketing works collaboratively with the Vice President of Strategic Planning and the Vice President of Communications under the direction of the Sr. Vice President/Chief Strategy Officer of Phoenix Children’s.
Master`s degree in related field. (Required)
Master`s degree in Business or Healthcare Administration. (Preferred)
10 or more years of experience in Marketing, Communications, or Public Relations leadership position. (Required)
Leadership experience in a health system. (Preferred)