Associate Vice President, University Marketing and Communications
University of San Diego
Location: San Diego, California
Internal Number: 3628888
Associate Vice President, University Marketing and Communications
Posting #: 4409
Department Description: The Advancement Services department operates within the University Advancement division and is responsible for processing, recording and maintaining all gifts and gift documentation directed to the university.
University Description: The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Detailed Description: The Associate Vice President (AVP) for University Marketing and Communications (UM&C) is the senior communications official and chief spokesperson for the university, intimately familiar with the strengths and diversity of Catholic faith and culture as it relates to a high-performing Catholic university. This position will advise the president and university leadership team on timely and urgent issues to ensure that USD's reputation is protected or enhanced. The AVP exercises top-level authority over USD's web content and production of select major publications; oversees the management of a nationally recognized and award-winning media relations team; operationalizes presidential and executive-level communications with the public; and implements crisis and issues communications plan. During emergency operations, the AVP leads the Public Information Office. This position coordinates on behalf of UM&C with the Offices of Development, Alumni Relations, and Parent and Family Relations on communications issues/projects and advises on communications policy, marketing, and messaging with the Office of the President and members of the President's Cabinet. This position participates as a member of the leadership team of University Advancement, serves on the Critical Incident Response Team and as an ad hoc member of the President's Strategic Leadership Team.
Duties and Responsibilities:
Institutional Marketing and Communication Strategies
Act as a leader, advocate, strategist, and counselor within the context of the mission, goals, and strategic directions of a comprehensive, contemporary Catholic university.
Serve as a trusted advisor and confidant to the president as well as other senior leaders across the university. Build credibility with and serve as a strategic marketing and communications counselor to the university's senior management team.
Able to keep a 'finger on the pulse' of the relevant issues and trends that could affect the institution's reputation as a national Catholic university and keep the appropriate executives apprised of such issues. Provide strategic counsel on reputation management and other such issues to university management.
Possess the ability to articulate the university's strategic directions and goals and to enhance the university's reputation and visibility locally, nationally, and internationally.
With the senior director for Media Relations, cultivate and maintain relationships with national media and demonstrate experience working with traditional media (e.g., print and broadcast) and with emerging media to leverage new technologies to support a university-wide strategic communications plan.
Work closely and collaboratively with key offices throughout campus, including the Offices of the President, Vice Presidents, Deans, Development, Alumni Relations, and Parent and Family Relations to develop coordinated communications that further the institutional mission.
Serve as a member of the Advancement Leadership Team within University Advancement and on other university committees/task forces that set policy, offer recommendations, and/or make decisions regarding university communications.
Crisis and Issues Communications Plan
Develop and implement crisis and issues communications strategies as a complement to the university's safety and emergency plans, including the Critical Incident and Emergency Response Management Plans, which incorporate both the Sensitive Issues Team (SIT) Guidelines and the Critical Incident Response Team (CIRT) Protocols.
Efficiently and effectively implement the Crisis and Issues Communications Plan to:
Activate response protocols (e.g., phone trees, media response) per the CIRT Response Protocols or SIT Guidelines, as appropriate;
Determine and prioritize key audiences; develop and deploy messages accordingly;
Monitor coverage and social media responses to determine:
If and how well messages are being received;
If there is a need to correct misinformation or rumors;
Communicate additional information as quickly as possible;
Assess the effectiveness of the response with after-action review.
In coordination with the Department of Public Safety, create advance scripting of crisis communications messages and regularly review pre-existing templates for a variety of scenarios.
Work with UM&C leadership team to ensure strategic outreach and communication of institutional priorities, signature events, and public service to key constituencies.
Oversee the Publications department and the writing, design, and production of all print and electronic publications, including but not limited to USD Magazine, the President's Report, and the Fact Book.
Oversight and strategic management of fiscal resources and financial compliance protocols.
Responsible for the development of and adherence to budget allocations supporting a university-wide communications strategy.
Demonstrate proven management skills and the ability to build and sustain a 'best in class' communications team. Skilled at the assessment of staff and resources to ensure they are appropriately aligned to deliver the objectives of the organization.
Conduct annual performance evaluations and provide feedback on a regular basis including, but not limited to, corrective action.
Promote professional growth and provide development opportunities for administrative and staff employees.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Job Requirements: Minimum Qualifications:
Minimum of seven years executive-level experience in marketing and communications, community relations, public relations, institutional advancement, or related fields.
Demonstrate ability to thrive in a complex, highly collaborative, and ambiguous environment requiring both strategic and tactical decision-making.
Highly developed skills in staff leadership identification, recruitment, management, and analysis.
Strong organizational, written, oral communication, and implementation skills. An acute attention to detail. Demonstrate initiative, ability to manage multiple projects and to anticipate, as well as handle, project needs and potential problems. Manage projects and deadlines under various timeline restrictions.
Ability to build consensus among varying groups within an organization. Adept at tough decisions; routinely gain input from others and move decisions forward in the university; accountable for actions.
Clear understanding of the significance of the universitys Roman Catholic identity and heritage; ability to incorporate the universitys commitment to, and principles of, Catholic Social Thought in preparing, reviewing, and assessing the impact of institutional communications.
Ten years experience in marketing and communications, community relations, public relations, institutional advancement, or related fields.
Performance Expectations: Knowledge, Skills and Abilities
Strong sense of integrity and ethical conduct.
Cultural competency and sensitivity a must; ability to understand different cultural contexts, viewpoints, and faith traditions; demonstrate respect for others, adapt to different cultural settings; and accept cultural differences.
Ability to articulate the significance of USDs Catholic identity, mission, core values, and strategic directions in maintaining and advancing the universitys profile, reputation, and position.
Lead a collaborative approach to strategic planning, proactive problem-solving, and institutional positioning.
Discern, evaluate, and recommend communications strategies, utilizing preferred platforms on issues of campus-wide or university community impact.
Significant experience in leading high-profile communications issues, providing sound judgment and counseling to senior management in highly pressured circumstances.
Demonstrate excellent communication skills and presence at all levels within the university, especially with senior executives; equally adept communicating externally to media and institutional constituents and stakeholders.
Provide candid communications needs assessment issues and make deliberate, proactive recommendations.
Demonstrate ability to get to the core of issues rapidly without excessive study or delay; work quickly, efficiently, and creatively to lead on communications needs and opportunities.
Evidence as a world-class communications professional and an effective motivator and leader.
Present a confident, professional image and is able to represent USD as the lead communications representative of the university, as appropriate, both internally and externally.
Demonstrate ability to earn credibility among and influence executives; has an appealing personal style that encourages people to exceed expectations.
Exhibit developed interpersonal skills and integrity; inspire trust and promote decisive teamwork.
Posting Salary: Commensurate with experience; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
Special Application Instructions: Resume and Cover Letter Required
To be considered for this opportunity, please submit your letter of interest and qualifications for the position as outlined in the Search Specifications in confidence to:
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.