Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications is a leader in education and research. As the media industry experiences unprecedented change, Medill is at the forefront of innovation. Our expert teaching and thought leadership focus on enduring skills and values as well as new techniques and technologies that are changing the way stories are told and consumed in today's digital world. In celebrating our 100th year in 2021, our experience in leading the fields of journalism and IMC is unparalleled.
Medill offers undergraduate and graduate degrees in journalism, and an undergraduate certificate and graduate degree in integrated marketing communications. The Medill community is tight-knit and supportive. It consists of 100 faculty, 50 staff, 1,200 students and 18,000 alumni. The diversity of the Medill community has been a source of innovation, excellence and leadership throughout our history. Today Medill continues its commitment to creating an inclusive environment and to providing equity in opportunities regarding research, teaching, administration and student services. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive at Medill.
The Social Media, Marketing and Communications Specialist is part of the Medill Office of Marketing, Communications and Special Events and primarily supports content production and social media management. The specialist serves as the day-to-day social media content creator and is responsible for developing high-quality and engaging posts for our followers, and developing and sharing key analytics. The position also helps to support other types of content development, including video and graphics, and event and program management for Medill School.
Please Note: Some occasional evening and weekend work may be required. This position will be on-site on the Evanston campus for a minimum of two days per week, while the remaining time is allowed to be worked remotely. There are also occasionally on-campus days required to support special events. This remote working arrangement will be evaluated on a regular basis and may be changed based on business and operational needs.
The target budgeted salary for this position is $48,000 - $53,000 annually. Offers will be based on candidate experience and education, as well as equity within Northwestern University.
Supports the development and implementation of marketing strategies for Medill’s academic programs and brand reputation. Helps execute strategies and tactics that ensure that all Medill school- and program-level marketing initiatives are best-in-class and meet the reputation and enrollment goals of each program.
Manages the creation of marketing content about Medill’s programs and research.
Assists with creating email campaigns.
Monitors and updates marketing content as needed across all channels to ensure timely, consistent messaging around Medill and Northwestern brands.
Measures and analyzes the effectiveness of marketing initiatives on a regular basis and adjusts strategy to achieve desired results. Assesses the performance of content to help determine what works well and what should be changed to achieve better results.
Manages and develops marketing assets including photographs and video clips.
Maintains and manages Medill’s social media channels.
Formulates and implements social media strategies to promote Medill’s academic programs and thought leadership. Creates and posts relevant and timely content and actively engages key stakeholders via social media and responds to comments and messages.
Develops dynamic multimedia content for posting on social media.
Monitors web and social media for Medill content to enhance and develop the brand. Stays up to date on and implements best practices.
Stays attuned to audience preferences, trends and new social media technologies and networks.
Monitor effectiveness of social media posts and content to help determine how to achieve the desired engagement and results.
Marketing, Communications, Special Events Support
Assists the Medill Office of Marketing, Communications and Special Events with project and program management and logistics.
Assists with Medill communications including design/layout, video/graphics, newsletters, photography, etc.
Collaborates with faculty and staff to support select events; attend events as needed.
Collaborates with colleagues across the school to help advance Medill’s strategic goals and improve the educational experience of our students.
Performs other duties as assigned.
Bachelor’s degree in marketing, communications, public relations, journalism or related field.
Demonstrated experience in creating social media content and managing social media accounts in a professional setting.
Demonstrated ability to create compelling and effective marketing communications content that engages target audiences.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent communication skills, both oral and written.
Proficient in photography, videography and basic editing skills.
Skilled at interviewing others.
Ability to work well as part of a team and independently.
Excellent organizational skills and ability to manage multiple projects and priorities.
Excellent writing and editing skills.
Proficient in Microsoft Word, PowerPoint, Photoshop, InDesign, social media platforms and Excel.
Interest in all of Medill’s degrees and programs and demonstrated knowledge of them.
2-3 years of experience in a communications or marketing role.
Confident, professional, positive attitude with a sense of humor.
Ability to adapt to different people and situations, and incorporate honesty, respect and fairness in daily actions.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficient use in a CRM system.
Proficient in HTML and website content management systems.
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.