Are you a skilled professional who can successfully convey mission and vision of an organization?
Do you embrace creativity? Do you thrive on expanding brand recognition, reach and amplifying impact?
Are you a bold thinker and entrepreneurial self-starter?
Are you an analytical marketing innovator who uses data to inform strategy?
Assistive Technology Industry Association (ATIA) is seeking a dynamic, data-driven, tech savvy, experienced team member to become our Marketing and Communications Manager -- a marketing extraordinaire who can be both strategic and tactical to help lead us into the future by growing our multifaceted association and industry.
ATIA is a world-class not for profit industry association where educational content plays a vital role in advancing ATIA’s mission to serve as the collective voice of the assistive technology (AT) industry so that the best products and services are delivered to people with disabilities.
ATIA is recognized as a leader in the field of Assistive Technology professional development with its annual in-person conference, virtual event, and on-demand learning center.
ATIA Members develop the leading technology solutions for people with disabilities across all disabilities, environments, and age groups. Go to ATIA.org to learn more about our members and our programs.
About the Role
In this newly created full-time, remote position, the successful candidate must have deep experience in marketing and communications. You will be both a leader and implementer of the strategic and day-to-day activities for all marketing and branding aspects of the organization. We seek a team player who rolls up their sleeves and dives in.
ATIA reaches a broad and diverse base of communities. This diversity requires understanding how to reach these audiences and segments as well as knowing how to best communicate our message appropriately to each segment.
In this role it is not enough to learn about the industry, you will deep dive into how our industry and association operates in a much larger ecosystem. Enthusiasm and willingness to focus on the nuances of our audiences and segments along with the zeal to take risks and try new ways to broaden ATIA’s reach is critical.
This leader in this role will be responsible for:
Developing and executing compelling, comprehensive, multi-channel marketing and communications strategy amplifying the brand across a multitude of communication vehicles and media platforms (emails, newsletters, website copy, brochures, press releases, social media, promotions, etc.)
Contributing to and participating in the strategic planning of annual communications and marketing budget
Leading content development and ideation for broad and targeted communications
Keeping a keen focus on accessibility in all methods of communication and engagement delivered by ATIA
Developing and implementing strategies to implement marketing programs that promote ATIA’s annual conference, Learning Center, Subscription program and all member-related activities.
Managing external vendors, providing direction and ensuring delivery of high-quality marketing materials, on-time and on budget
Collaborating with internal and external stakeholders to strategize and drive initiatives to increase visibility and engagement via association website and social media platforms
Develop KPI’s and data analyzation processes to measure success and ROI of campaigns, recalibrating tactics and approaches to meet and exceed goals
Ensures accurate, consistent messaging and branding across all platforms. Responsible for reviewing all outgoing messaging to maintain quality assurance and brand guidelines.
Creates content and provides communications advice and guidance for both internal and external contributors.
This position is fully remote and reports to the Chief Executive Officer. You must have a willingness to travel for a small percentage of the time for quarterly association meetings, team-building events, annual meeting of the association and other times as needed.
The ideal candidate will have not only experience with marketing campaigns, social media strategies and working across multiple teams, but also the following:
Enthusiasm to work with a passionate cause-driven team.
Enjoys working remotely and able to build team relationships in a virtual environment.
Strategic and operational approach, strong analytical and critical thinking skills.
Ability to multi-task and meet deadlines; results oriented.
Ability to manage and analyze data trends and statistics to assist in a data driven decision making process.
Demonstrated skills at using a range of technologies such as Canva, email marketing tools, and WordPress CMS. Experience working on the following platforms or similar: EMMA email platform, Survey monkey, Google, LinkedIn, Twitter, and Facebook ad platforms.
Familiarity with accessibility requirements and knowledgeable about disabilities
5+ Years working in a similar role or within an association, not for profit organization
Bachelor’s Degree required
ATIA offers a competitive compensation and benefits package commensurate with your experience, education. The opportunity for advancement is high as ATIA continues to thrive as a leader in the assistive technology community and continues to grow.
HOW TO APPLY
ATIA is committed to Diversity, Equity, and Inclusion in all aspects of our organization and programs.
We are committed to hiring from the broadest possible pool of qualified applicants. To this end, we encourage candidates who are women, persons of color and persons with disabilities to apply for this position.
If you are excited by this opportunity, please provide a cover letter, including salary expectations, and resume via email to [email protected]with the subject line: ATIA – Marketing and Communications Manager. Please note: if you do not follow this procedure, your application may not be reviewed.
Please name any documents in the following manner: Last Name – First Name Document Type
ATIA is an equal opportunity employer which does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, disability or veteran's status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
About Assistive Technology Industry Association (ATIA)
The Assistive Technology Industry Association (ATIA) is the global leader in assistive technology (AT) education and research and the premier organization for AT manufacturers, sellers and providers. The ATIA is the premier organization for manufacturers, sellers and providers of assistive technology (AT)—products, equipment and systems that enhance learning, working and daily living for persons with disabilities.
Our mission: to serve as the collective voice of the assistive technology industry to help ensure that the best products and services are delivered to persons with disabilities.