Trinity seeks a creative and skilled marketing and communications professional to bring innovative ideas, digital fluency and a collaborative spirit toward the advancement of the school’s strategic goals. Qualified candidates should be comfortable with digital marketing strategies, analysis of data, facility with the latest technological tools and solutions as well as creativity in the area of visual design, storytelling and audience engagement. Reporting to the director of communications and marketing — and working in conjunction with the school’s development, alumni, admission, athletics, arts and academic departments — the ideal candidate will have a commitment to strategic institutional messaging, mission-driven communications and a coordinated approach to advancing Trinity’s digital marketing strategies.
The successful candidate will:
Tell the story of the Trinity mission by engaging an audience of parents, alumni, prospective families and the community at large with balanced, timely, compelling and authentic messages across multiple digital media platforms, especially video, social media and digital advertising.
Create and curate content for the school’s expansive social media presence, collaborating with coaches, teachers and students to share an authentic view of the Trinity experience.
Conceptualize, execute and distribute original, creative and engaging video content.
Track and review online traffic analytics and monitoring services to evaluate website, email marketing and social media performance and ROI.
Document in photo and video Trinity's mission in action, attending school and community events, including off-campus trips and evening/weekend events when necessary.
Maintain the school’s website with fresh, engaging content and regular, accurate updates; create and distribute consistent and concise electronic communications.
Coordinate with other departments and program areas (including Development, Admissions, Athletics, Summer Programs, and the IB Diploma Programme) to create and review external communications.
Ensure that the school’s well-established brand is expressed consistently, comprehensively and with the highest quality and alignment with the school’s style and visual identity guides.
Skills and Experience:
A bachelor’s degree in communications, marketing or a related field is preferred, as is experience in nonprofits, schools or educational settings. Excellent written, visual and digital communications skills are a necessity for the position, as is keen data analysis (both qualitative and quantitative). The candidate should be enthusiastic, outgoing and have the ability to manage multiple projects and deadlines with attention to detail and consistent follow-through.
In addition, the ideal candidate should have:
Minimum of two years of related experience; portfolio including a range of video and digital design samples a plus
Demonstrated expertise in digital storytelling through strategic use of social media
Demonstrated expertise in video production, editing and project management
Comfort and interest in interacting with multiple constituents (students, teachers, administrators, alumni, parents) to craft stories and content that build community
Demonstrated proficiency with industry standard digital marketing strategies and tactics
Demonstrated proficiency with digital advertising strategy and ROI analysis
Experience with website content management systems, SEO, analytics and UX optimization
Demonstrated ability to write, edit and proofread content for a variety of media channels (familiarity with AP Style a plus)
Proficiency with Adobe Creative Suite (Premiere, Lightroom, Photoshop, Indesign)
Now celebrating our 50th anniversary, Trinity Episcopal School is a coed, independent, IB World School serving 500 students in grades 8 through 12 on a 40-acre campus near the James River on Richmond’s Southside. To be successful, colleagues will have a strong personal commitment to Trinity’s mission and philosophy, seeking to showcase how we challenge our students to discover their paths, develop their talents, and strengthen their character within a dynamic academic community.
This is a full-time, salaried position beginning as soon as possible.
Interested candidates should submit electronic copies of resume and cover letter — along with links to at least three relevant work samples — to [email protected].
Celebrating our 50th anniversary in 2022-23, Trinity Episcopal School is a coed, independent, IB World School serving 500 students in grades 8 through 12 on a 40-acre campus near the James River on Richmond’s Southside.
Trinity, an International Baccalaureate World School, challenges its students to discover their paths, develop their talents and strengthen their character within a dynamic academic community. The culture encourages academic excellence, athletic achievement, and artistic expression within a community that values all success, celebrates each individual, and encourages engaged learning. “Discover Your Path” defines Trinity’s approach to learning and serves as a guide for daily practice. Trinity’s strength is affirmed each day when the community gathers for Morning Meeting, to make announcements, celebrate successes, and cement the connections that are integral to the school’s distinctive culture.
The college-preparatory academic program features innovative electives, a rigorous curriculum and opportunities for creative expression. Trinity also fields more than 36 teams for athletic participation. Trinity is accredited by the Virginia Association of Independ...ent Schools and is a member of the National Association of Independent Schools.
Trinity Episcopal School is defined by its distinctive culture of community, warmth and welcome. The school occupies a unique niche in the greater Richmond area, where it draws students from more than 80 feeder schools across 40 zip codes.
The campus includes 32 classrooms, student commons, library and technology center. The Perkinson Arts Center includes a band room, digital music lab, recording studio and a spectacular collaborative space for ceramic artists, painters and sculptors. A newly renovated theatre comfortably seats all 500 students for musical and dramatic performances. It is the heart of our community, where all students gather each day for Morning Meeting.
Students are supported through a 1:1 Apple laptop program, classrooms are equipped with interactive whiteboards and high-speed Wi-Fi connectivity is available campus-wide. The Powell Library includes comfortable collaborative learning spaces and a cutting edge online research tool on par with many colleges and universities. The Innovation Lab contains two 3D printers and equipment for robotics, circuitry, 3D modeling, coding and machining.
The 50,000-square-foot Estes Athletic Center features two gyms, a strength and fitness center, multiple locker rooms and team meeting rooms, school store, concession stand and alumni rooms for meetings and social events. Aycock Stadium, the home of Trinity's football, field hockey and lacrosse teams includes a state-of-the-art all-weather turf playing surface, made with renewable, organic all-wood infill.
Trinity is committed to an inclusive community that reflects the socioeconomic diversity of the greater Richmond area. More than 30% of families receive income-based tuition assistance each year in the form of financial grants.