Department/Organization: 200601 - Assoc VP for Enrollment Mgt
Normal Work Schedule: Monday - Friday 8:00am to 4:45pm
Job Summary: The Marketing Coordinator II works within the Division of Strategic Communications to develop a clear understanding of plans, goals, and ongoing efforts for communications related to various clients. This classification contributes vital research, analysis, and content for the development and implementation of marketing plans and activities to support the goals of the University, clients, and the Division of Strategic Communications.
Additional Department Summary: The Marketing Coordinator works within Strategic Communications to support the division’s contribution to the University’s strategic plan. Manage email marketing campaigns in the Slate CRM and content curation. Provide tactical marketing support, including but not limited to administering data in Microsoft Excel and data visualization tools such as Data Studio and Tableau, creative problem solving, providing oversight of paid digital campaigns and implementation of SEO best practices. Work collaboratively to plan and execute marketing activities for Undergraduate Admissions.
Required Department Minimum Qualifications: Bachelor's degree and one (1) year of professional marketing experience to include some content creation.
Skills and Knowledge: Copywriting, editing, proofreading, excellent oral and written communication skills, fluency with business computer use and industry relevant applications, managing social media and reporting outcomes. Candidates must demonstrate experience effectively producing content, performing editing and proofreading, working as part of a team and meeting deadlines. Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style.
Preferred Qualifications: Experience executing and measuring email drip campaigns, building dashboards using data visualization tools such as Tableau, writing marketing copy, coordinating documentation for payments, managing corporate social media identities and web content management
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster
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