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Assoc Dir, Admissions, Marketing/Recruit, MAM,GBS
1. Develops a strategic plan to build a robust recruitment program that will take both selectivity and yield into account. 2. Coordinates all recruitment efforts internationally, nationally, and locally. 3. Implements marketing strategies to assist in building an applicant pool and in raising the yield percentage. The strategies should incorporate advertising through digital venues-including social networks-and partnerships with organizations like the Alumni Association, but be open to new and creative venues. 4. Oversees all admissions processes including admission applications, the admissions decision-making process, correspondence, special events, and decision notification. 5. Oversees financial aid application and award procedures, including making a special effort to reduce student in


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The mission of the American Marketing Association New York is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. AMA New York is the creator of the Effies, the Greenbook and the new Marketing Hall of Fame, which honors outstanding marketers nationwide.

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