Be a part of a top pharmacy school and help attract the next generation of pharmacists, one the most essential healthcare professionals who change patients' lives. The Marketing Specialist will have the opportunity to make an impact in enrollment marketing for the Doctor of Pharmacy (PharmD) program at the UW-Madison School of Pharmacy, ranked #7 in the US. This position will execute digital marketing campaigns, including advertising/paid media and email marketing. With a strong understanding of diversity and inclusion, the position will develop content plans and implement ad and email creative executions. This position will assess campaign performance and help optimize future marketing programs. The position will work closely with the Admissions & Recruitment teams and collaborate with agency partners.
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
70% Develops, implements, and maintains strategic marketing plans based on research and established strategies
10% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
10% Assists with management and analysis of CRM
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
Required Bachelor's Degree Bachelors degree preferably in marketing, advertising, integrated marketing communications, or relevant discipline.
Work Experience - Minimum of 2 years of full-time experience in marketing: - Experience with digital marketing, including paid media tactics (e.g., SEM, display, retargeting, OTT/connected TV, paid social). - Experience with inbound and/or email marketing campaigns. Preferred: - Experience in enrollment marketing preferred. - Experience with CRMs and marketing automation tools preferred.
Skills & Abilities - Strong written and verbal communication skills, with strong interpersonal skills and ability to develop strong relationships - Strong project management skills with ability to manage multiple projects and priorities and meet deadlines - Exceptional attention to detail and strong copywriting and copyediting skills - Strong creativity and problem-solving skills - Openness to feedback and willingness to address feedback - Strong data analytical skills and experience with marketing analytics and use of Excel - Demonstrates understanding of inclusive marketing and communications with strong commitment to diversity, equity, and inclusion principles
Full Time: 100%
This position requires most work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location, up to 2 days per week, if desired.
Appointment Type, Duration:
Minimum $47,000 ANNUAL (12 months) Depending on Qualifications Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.
This vacancy is being announced simultaneously with PVL#270719- Marketing Manager. Please note that only one vacancy exists. Having two position vacancy listings allows the School of Pharmacy to consider candidates with varying qualifications for this position.
The School of Pharmacy embraces the values of diversity and inclusion, as they are essential in achieving related goals outlined in our School's strategic plan. We aspire to integrate diversity and inclusion behaviors into teaching, research, and our service mission to advance our priorities of creating and sustaining an inclusive and welcoming environment. Further, we believe these values are critical in preparing our students to address and eliminate health disparities.
We strongly encourage applications from candidates who have awareness, commitment, and practice of diversity and inclusion behaviors, and we especially encourage women and people from underrepresented minority groups to apply.
How to Apply:
To apply for this position, please click on the "Apply Now" button. You will be asked to upload a resume and cover letter as a part of the application process.
Your application materials may be used as a writing sample. Your cover letter should detail your work-related experience and professional background as it relates to the qualifications and duties in this job description.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.