The Marketing Analyst is responsible for gaining a deep understanding of what is most effective in targeting, engaging, and converting our key audiences in a primarily digital environment using data and analytics from multiple sources and platforms. Must be able to translate quantitative data, integrate qualitative research, and then develop actionable and easy-to-understand insights for the Marketing Division. Will consistently analyze marketing metrics across channels (websites, paid media, social, email, and others) and synthesize results into meaningful observations that can be shared with campaign strategists and owners. Will make actionable recommendations to optimize campaigns for better results and ROI. Will collaborate closely with marketing channel teams to identify opportunities and efficiencies within campaigns, audiences, budgets, etc. Reporting to the Director of Enterprise Marketing and Research, the Analyst will extrapolate data and work with the Director to fully flesh out insights for various campaigns, initiatives and priorities. Will work closely with Marketing Strategy team in order to ensure any insights are leveraged and integrated into their campaign planning.
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.