Position overview:

LightBox is building the world’s leading commercial real estate information and technology platform, and we are looking for an organized, highly analytical, self-driven Marketing Automation Specialist to support the development and execution of our integrated marketing demand generation and retention plan in collaboration with marketing and business stakeholders.

As LightBox grows, we are looking for an experienced Marketing Automation Specialist to join our expanding team. You will be a key-member of the marketing team, directly contributing to the growth of our business by ensuring our integrated marketing demand generation initiatives are optimized and executed flawlessly — ensuring all marketing touch points are tracked, attributable and no lead is left behind. 
The Marketing Automation Specialist will be responsible for supporting and executing our demand-gen and retention programs, analyzing marketing data, and building comprehensive marketing reports. We are looking for someone who has deep experience with Salesforce and marketing automation tools like Pardot/Eloqua, understands the B2B enterprise sales process and B2B marketing KPIs.
This role will report directly to the Marketing Manager. 

This is an exempt position ranging from $76K to $80K based on a 40-hour work week

 
What You’ll Do - Key Responsibilities:

• Support and successfully execute customized marketing automation demand-gen campaigns and projects across multi-channel to support retention and new business growth
• Analyze marketing campaigns data and build comprehensive marketing performance dashboards and reports focused on marketing KPIs and ROI
• Build and optimize marketing communication emails, utilizing A/B testing
• Build and optimize targeted marketing segments to support retention and new business  
• Ensure all marketing touch points are tracked, attributable and no lead is left behind
• Analyze prospect and customer data, support marketing data clean up and data enrichment
• Collaborate effectively and work closely with marketing and business stakeholders
• This position is an exempt within in the $50-80K range based on a 40-hour work week. 

What We’re Looking for:

• 2-5 years of marketing automation experience with focus on B2B multi-channel integrated marketing and demand gen optimization
• 2-5 years of experience with Salesforce CRM and marketing automation tools Pardot or Eloqua
• Strong written and verbal marketing communication skills
• Strong project management skills, proven ability to multi-task and execute marketing demand gen projects simultaneously
• Analytical mindset, attention to details, comfortable developing and analyzing marketing attribution reports
• High enthusiasm and motivation to work within a fast-paced, agile environment

Preferred Qualifications and Skills:

• Bachelor's degree in marketing, communication or related fields of study
• Salesforce Pardot/Marketing Cloud Certification
• Experience with On24, Google Analytics, Tableau, social platforms LinkedIn/Twitter

Core Competencies:

• Data-driven
• Highly analytical
• Organized and detail oriented
• Self-starter
• Team Player

LightBox's Diversity Commitment:

• LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values. We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package.  We are better together when we support, recognize, and embrace our differences.
  
  This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
  This position may require additional hours outside of the standard work schedule including occasional holiday, evening and/or weekend hours in order to meet deadlines or to accommodate customers.
  LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.  
  NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.

About LightBox

LightBox is a data and technology company in the commercial real estate industry. From location intelligence to environmental due diligence to lending, valuation and broker resources, we offer solutions that deliver depth, speed and accuracy to allow our customers to act on decisions with the highest degree of confidence.

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